jay turner portfolio - zounds hearing

Post on 29-Jun-2015

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Consumer Brand Marketing, Packaging, Digital, Advertising, Promotions, P&L Management, NPD, A&P, Brand Equity, Wine & Spirits, PR, Events, Strategy, Innovation, Retail, Start-Up, VC

TRANSCRIPT

Start-Up Marketing

1

ZOUNDS HEARING

Hearing Aids, Remote Control, Charging Station2

ZOUNDS HEARING

Packaging – Kits & Accessories3

ZOUNDS HEARING

Positioning & Brand Essence 4

“For current hearing aid users age 65 to 80 years and new hearing aid users age 55 to 70 years, Zounds is the compassionate, highest performing, affordable, and convenient hearing aid system that connects one to friends and family.”

ZOUNDS HEARING

Hearing Centers in Regional Malls5

ZOUNDS HEARING

Restaurant Simulation“Experience the Difference”

6

ZOUNDS HEARING

Theater10 Minute Video 7

ZOUNDS HEARING

Testing & Programming“Less than 2 Hours” 8

ZOUNDS HEARING

Merchandising 9

ZOUNDS HEARING

Phone Simulation 10

ZOUNDS HEARING

Direct Response TV11

Print Advertising + Gift Card Offer 12

ZOUNDS HEARING

ZOUNDS HEARING

Direct Mail + Gift Card Offer13

ZOUNDS HEARING

Website14

ZOUNDS HEARING

Sound Demos15

ZOUNDS HEARING

Daily Retail Metrics16

ZOUNDS HEARING

Customer Satisfaction Surveys17

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