jason yoder at j d power nada roundtable 2010
Post on 20-Jan-2015
180 Views
Preview:
DESCRIPTION
Jason Yoder at J D Power NADA Roundtable 2010
TRANSCRIPT
Video Advertising: Objective-Based Planning
Jason Yoder
Director, PHDiQ
October 18, 2007
Objective-Based Planning
StrategicObjectives
Message C
onsiderations
Med
ia P
lann
ing
Experience
Chrysler Experience – Relevance to Objectives
MobileMMS Learning
Feasibility
ContextualContent Relevance
Message Mix
EntertainmentCustom Content
Interactivity
ExperienceInteractivityEngagement
Objective-Based Planning
StrategicObjectives
Message C
onsiderations
Med
ia P
lann
ing
Experience
top related