jaiib super notes: principles and practices of banking: module-d: distribution

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Distribution

Module D: Support Services

Marketing of Banking Services/Products

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

JAIIB – SUPER NOTES

Principles & Practices of Banking: Distribution

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Contents

Coverage:

1. Distribution Channel

2. Channels for Banking

Services

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

DISTRIBUTION CHANNEL

1.

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Distribution Channel

• Marketing channels are sets of independent organizations

involved in the process of making a product or service

available for use of consumption.

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Functions of Distribution Channels

Market information Promotion Contact

Matching Negotiation Product

information

Physical distribution

Financing Risk Taking

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Types

Typ

es

Zero Level

One Level

Two Level

Three Level

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Factors Influencing Channel Selection

Product characteristics

• Perishable products

• Consumer durables

• Industrial products

Market Characteristics Customer

Characteristics

Company Resources Competition Product lines

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

CHANNELS FOR BANKING SERVICES

2.

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Channels

Branches

• Tele-banking

• ATMs

• Computerization

• Plastic Cards

• Virtual branches and Automated Video Banking

Other channels

• DSAs

• Automobile Dealers

• Merchant Establishments

Intermediaries in Banking Services

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Thank You!

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M S Ahluwalia, amongst other things, is a visual artist, blogger,

blog designer and of course an MBA and Banker from New

Delhi, India.

To know more about him you may visit his blog-site: Estudiante De La Vida