jago delhi election plan 2008
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8/14/2019 JAGO Delhi Election Plan 2008
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JAGO Party ElectionJAGO Party Election
PlanPlan[Delhi M.L.A Election][Delhi M.L.A Election]
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PlanPlan Managing TeamManaging Team
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[Delhi M.L.A Election][Delhi M.L.A Election] [Candidate[Candidate
SWOTSWOTAnalysisAnalysis
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SWOT AnalysisSWOT Analysis
Strength : SMS Power Internet Professional Net Savvy Members 1000 Members in net 200 Members from Area Educated Candidate Educated Voters Maximum People stand
against reservation
Weakness : Only 10 Committed (Core Team )Member All Members are Email or SMS motivated New Party without identity Lack of Fund and resource First learning of Election
Opportunity: Our Issue is attractive 67% people are against reservation Stamp Paper strategies can be hit Target Voters are educated and net savvy
Threats: Other Criminals Type Candidate ( might attack ) If fund and other resource could not arrange on time
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[Delhi M.L.A Election][Delhi M.L.A Election] [Candidate[Candidate
Goal of Goal of ElectionElection
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Goal of ElectionGoal of Election
Win the Election Establishment of PARTY Identification
Learning and Experience gain forelection Spread the word about PARTY
Reach out people and increment of PARTY strength
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TechnicalTechnical
SpecificationSpecification
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TechnicalTechnicalSpecificationsSpecifications
Voters : 1,50,967Voters : 1,50,967BJPBJP 1993 + 1998 + 2003 1993 + 1998 + 2003MunicipalityMunicipality : Pitampura ( South: Pitampura ( Southand North )and North )Shalimarbag ( South and North )Shalimarbag ( South and North )Fight against B.J.P :Fight against B.J.P :
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Strategies toStrategies to
Reach OutReach Out
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Strategies toStrategies toreach outreach out
Online Campaign :Online Campaign :- SMS , Email , Yahoogroups, Blog , Websites- Youtube , Karmavideo , Google Video , Yahoo Video- www.singamore.com , Hosting profile at all possible domain
Ground Campaign :Ground Campaign : - Leaflets distribution ( Cartoons , Candidate Bio-data,Appeal ,
Stamp Paper Promise and Voters Information )
- Cycle and Rickshaw Rally on regular phase- Peer to Peer reach out- Mobile Unit with jingles and song
- Co-ordination with Social Sectors- Phone to People ( Thanks for SMS , Request to vote )
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CommunicationCommunicationPlan
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CommunicationCommunication
PlanPlanWhat How Frequency Co-ordinationSMS Will get data from mobilecompany2.Voters Right3.R.T.I 3. Civil Right 4.
10 times( October toNovember )
Ayush Jain
Email To all data base ( First timers ), 2 nd Days Ayush Jain / AdityaGupta
You tube /Singamore
Speech to Leaders and appeal All PartyMembersand Leaders
Aditya Gupta /Birendra
Blog Interactive JAGO blogs forBirendra
Everyday Aditya Gupta /Denson
www.birsoni.info Entire details and Birendrasportfolio
Ongoing Prakash Singh /Birendra
Leaflets ( 1,00,000)
Four Fold Pictorial Hits / Biodata , Stamp Paper , Request ,Voters Detail
Until election getover
Aditya Gupta /Birendra
Cycle - RickshawRally
Will play Jingles , JAGGO RE Add Once in week 100bicycle orRickshaw
Anjan / Birendra
Poster ( 10000 ) It will be use on all vehicle onnomination day and some will beplaced at prominent place of area
For NominationDay
Anjan / Birendra /All Members
Mobile Unit Carry the materials and people Entire Months
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DeadlineDeadline
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DeadlineDeadline
Particulars Quantity / Number /Unit DeadlineFund Raising Rs.12,00,000 20 Oct08
Publicity Materialsdeign and orderplaced
Poster 5,000Leaflets 50,000Banner 20Tie Pin 1000
T-Shirt 5000 JAGO main leaflets 1 LakhMobil unit - 1
15 Oct08
Online Campaign Email Data retrieve , BlogsHost , Youtube , SMS andEmail Sent to members
15 Oct08
Members GetTogether
Primary Members , ActiveMembers and OtherSupporters
3 rd Week of October 2008
Media Advocacy Tea Party 20 -25 October2008Field Work People will start door to door
campaign25 th October
Cycle and Rickshaw
Rally
Cycle / Rickshaw 500 Ongoing
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BudgetBudget
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BudgetBudget of of ElectionElection
Sr.N
Head Subhead Quantity /Unit
Rate Total Amount
1 Candidate
Nomination 1 20000 20,000
2 DocumentPreparation
1 5000 5000
3 OnlineCampaig
n
SMS , Email , YouTube ,
Singamore , Blogs ,Website ( Data
Buy )
15 times 25000 50,000
4 FieldCampaig
n
Human Resource( Target 50000 ,5000 Per Day )
10 Unit( Each Unitwill have 4
People )
20000 2,00,000
5 PublicityMaterial
s
Poster (5,000)Leaflets Delhi
(50,000)Tie Pin (10,000)National Leaflet
( 100,000)T-Shirt ( 1000 )
11111
Rs. 2Rs. 1.50
Rs. 2Rs.0.22
Rs.70
10,00075,00020,00022,00070,000
6 MobileUnit
Maurti Van ( withCNG and driver for
60 days )
1 Rs.1000 60,000
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Roles &Roles &
ResponsibilitiesResponsibilitiesName Skill Contribution DeadlineBirendraKumar
Candidate INR 50000 ( IncludingSecurity Money ) Standing in election 4 four wheelers 500 People on nomination
day
20-10-08On going until electionget over
AdityaGupta
Internet INR 10000 /- Poster / Leaflet Designing Reach out through internet Four wheelers ( with 4 People)
20 10- 0810-10-0830 Oct , 5 ,10 and 15NovOn Nomination Dayand Counting DayAyush
JainCoordination INR 10000 /-
Follow up with SMS andPhone Four wheeler ( with 4People )
20-10-08Ongoing until countingOn Nomination Day
and Counting DayPawanSharma
Audit INR 10000 /- Finance Management Four wheeler
20-10-08Ongoing until countingOn Nomination Dayand Counting Day
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Roles &Roles &Responsibilities -2Responsibilities -2
Name Skill Contribution Deadline
Denson
Joseph
PeopleCo-ordination
INR 10000 /- 25 People Reach out throughinternet Four wheelers( with 100 People )
20 10- 0810-10-0830 Oct , 5 ,10 and 15 NovOn Nomination Day andCounting Day
AdityaBhardwaj
EventOrganiser
INR 10000 /- Members Meet andMedia Four wheeler( with 4 People )
20-10-08Ongoing until countingOn Nomination Day andCounting Day
Ratnak ar
YouthMobilization
Youth Mobilization Event Co-ordination Media Co-ordination
20-10-08Ongoing until countingOn Nomination Day andCounting Day
AnjanKumar
CommunityMobilization
Leaflet / PosterPrinting100 Youth / Rikshwa
ongoing
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[Delhi M L A Election][Delhi M L A Election]
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