iv regional debate eacd lisbon 2009 sara batalha
Post on 13-Jun-2015
282 Views
Preview:
DESCRIPTION
TRANSCRIPT
"In media game youalways get judged onyour last presentation.
Whoever you are, or howamazing you are, it's the
last interview thateveryone has seen."
Thierry Henry(FC Barcelona and France)
Media Savvy
How To How To Lead, Lead,
Persuade, Persuade, And And
InfluenceInfluence
1.1.
Know your Know your strengths strengths
2. Clarify your 2. Clarify your communication communication objectives objectives
...if youwant to
lead!
3. Define your target audience 3. Define your target audience
4. Identify the 4. Identify the best channels best channels of of communications communications
5. What is your key message?
6. Build your case and
PERSUADE
7. What is the hook?
8. Develop long-term
relationshipswith the media
9. Use the 3 golden rules
10. Seek Professional
Help and learn how to
INFLUENCE
sarabatalhablogspot.comtwitter.com/sarabatalha
www.facebook.comwww.thestartracker.com
www.linkedin.com/in/sarabatalha
www.mtwportugal.com
top related