its who you know

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

http://www.thecreativecollective.com.au

It’s Who You Know

LEVERAGING YOUR BUSINESS & CAREER THROUGH SOCIAL MEDIA

Yvette AdamsAward winning entrepreneur. Owner/director/franchisor of The Creative Collective. Works with start-ups through to large corporates locally right through to internationally to create online and offline success. Mum of 2. Career aspiration to be a DJ.

But first, a little bit about Web Wednesdays…

And a little about our creative agency…

• Started in 2006• Now servicing clients locally, regionally, nationally and internationally across industries and of all shapes and sizes• Quite possibly the largest range of creative services than any other agency due to our innovative company structure – contractors located throughout the world• Award winning•Education – Web Wednesdays, products, programs, webinars• Now franchising – one established in Newcastle and fielding inquiries from all over the world

Format for the evening

6pm – Welcome – Yvette Adams, The Creative Collective

6:05pm – TAFE Partnership – Ross Hepworth6.15pm – Yvette Adams to introduce guest panelists6.15pm – 7pm – Panel discussion7.00 – 7.15pm – Break (bar open)

730pm – 7.40pm – Introduction to student portal - Angela Lisle

7.40pm – 8pm – Opportunity for guests to ask panelists questions

Ross HepworthSUNSHINE COAST TAFE

Ross Hepworth is Sunshine Coast TAFE's Institute Director and has extensive experience in the areas of finance and business leadership.

Ross is committed to ensuring Sunshine Coast TAFE makes a meaningful contribution to the innovative and sustainable economic, cultural and educational growth of our region.

Our panellists…

Zoe de LucaInternet Entrepreneur inspiring extraordinary people to reach their financial and lifestyle goals. Oh plus Mum of 2, Step-Mum of 3, and ABBA loving shoe addict! http://www.markandzoe.comhttp://www.Twitter.com/zdeluca

Wayne GerardSerial entrepreneur business owner and business adviser by day.

Cattle and horse breeder and farmer by weekender.

Kerie HurstInterior designer extraordinaire. 5532 Twitter followers. Her business Property Presenters Sunshine Coast helps others sell their properties through better property presentation & more strategic marketing. Kerrie also plans to one day test her skills as a belly dancer!

Brett AdamsOver 7 years experience in the HR industry having worked for the Coast's largest employer Australia Zoo for five of those years. Now hiring en masse in the construction industry across Australia. He uses social media as a HR tool.

Hire me!

This girl’s getting fired…

Catherine Deveny's (The Age) Logienight tweets…

"I do so hope Bindi Irwin gets laid".

“Rove and Tasma look so cute . . . hope she doesn't die, too.”

Facts & figures on social media mis-useAccording to a study by Proofpoint, a US Internet security firm, of companies with 1,000 or more employees:•17 percent report having issues with employee’s use of social media •8 percent of those companies report having actually dismissed someone for their behaviour on sites like Facebook and LinkedIn. •This figure is double from last year, where just 4 percent reported having to fire someone over social media misuse.

Some other interesting findings from the study:

•15 percent have disciplined an employee for violating multimedia sharing / posting policies•13 percent of US companies investigated an exposure event involving mobile or Web-based short message services•17 percent disciplined an employee for violating blog or message board policies

Does your company have a social media policy?

Should we?

Top 10 ways social media can get your fired…1. Speak ill of your boss or manager2. Post publicly that you are looking for a job, when you already have one3. Share company information with your friends through Twitter or Facebook4. Bad mouth other employees on your Facebook or Twitter account5. Post pictures of yourself while committing illegal acts6. Post pictures of yourself while committing acts that do not match your

company’s ethics or code of conduct7. Use your blog or Facebook account to share rumors about your workplace8. Confess personal matters through venting on your blog or Facebook account9. Share contradicting or controversial information on Facebook10.Use social media excessively

How can people build their careers through social media networks?

Which network should I use? How do I know if it’s working?Any tricks & tools for efficiency?

How can I stand out fromthe crowd on social media?

Should I post a job wanted ad on my social media?

Do employers post jobs on social media? Does it work??

What else can I post on social media to build my career?

Do people really respond??

How can a business getstarted in social media?

Profiles versus pages, who to befriends with, what to post…??!!!

Who should I add, who should I ‘ignore’ or decline.

But how can social media make me money?

Are there really tangible resultsto be had??!!!

What other types of objectives can I aim for through social media?

How else can it help me?

•To establish or build your organisation or individual profile•To drive traffic to your blog or website•To network with potential parents, influencers, or others in your niche.•To get valuable feedback•To build a community•To act as an alternative form of communication – quick and easy too!•To hire people – be they volunteers or paid?•To update your community of new etc.•To promote events/product launches/updates/fund-raising drives?•To provide live coverage of an event (you could ‘twitter’ updates from for instance a tele-thon, all night walk-athon etc)•To raise money for a child/family in need•To show a more personal side of yourself from your usual public persona?•To run occasional “twitter only” discounts and specials

Possible relevant objectives:

How can I work smarter not harder on social media?

How much time should I spend on it per day/week/year?

WEB WEDNESDAY VIP CLUB WHAT YOU GET• Costs nothing! • Receive your loyalty card – attend 3

Web Wednesdays and get 1 event free!• Get a free copy of NETT magazine and a 3 month subscription

upon sign-up! • Discounts from other partners

Only $49.95, or free with a VIP ticket!Only $49.95, or free with a VIP ticket!

CHECK OUT OUR PRODUCTS FROM PAST WEB WEDNESDAYS….NOW 6 DVD SETS AVAILABLE!

http://budurl.com/SocialMediaDoneForU

NEED MORE HELP ON SOCIAL MEDIA?

ZOE HAS AN OFFER FOR YOU…

Next Web Wednesday

6 October 2010

TOPIC TBC – Make sure you’re on our list to find out or visit:

http://www.thecreativecollective.com.au/webwednesdays

P: 07 545 11315

w: www.thecreativecollective.com.au

Or connect to us on social media….

• f: http://www.facebook.com/thecreativecollective• t: http://www.Twitter.com/creativecollect• l: http://www.linkedin.com/companies/the-creative-collective

Questions? Need our assistance?

its who you know

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