it’s not just list size, but what you do with it

It’s Not Just List Size,

It’s What You DO With It

HUNTER BOYLE@hunterboyle

#ASW14

Hunter BoyleSr. Business Development Managero Digital content, marketing

and optimization since dot-com days

o Biz dev and content for AWeber

o Lover of good beer, bad jokeso @hunterboyle | @AWeber

#ASW14

THE BIG QUESTION

#ASW14

RELATIONSHIP BUILDERS

#ASW14

Does this build TRUST?

#ASW14

Does this build TRUST?

#ASW14

3 Factors to Focus On Today

#ASW14

Source: Pivot Conference / Pivotcon.comGet the full infographic: Bit.ly/pivot-gap

Tip: “Always Be Asking”

(and Listening)

#ASW14

#4. Tell me a little about yourself. What type of business do you run? What company do you work for? What's the one thing you think I should know about you?

Tip: Test a short survey in

welcome emails for better content and

segmenting

#ASW14

Results: Thousands of real replies drive content, copy, offersOver 3x list growth in 2 yrs

Tip: Use social media channels to connect,

learn and source

#ASW14

Tip: Make feedback loops and multiple options prominent

#ASW14

Tip: Try a little tenderness,

learn from the break up

#ASW14

Tip: Test different offers for frequency

and format

#ASW14

Top 5 Newsletter IssuesLead story content– 3 ebook guides, 2 webinars (1 replay)– Average response: 20.5% open rate, 3.8% click rate

Bottom 5 Newsletter IssuesLead story content– 4 webinars (invites), 1 video (app)– Average response: 17.8% open rate, 1.1% click rate

Results: 14% more opens72% more clicks

WHAT THEY DID (AND DIDN’T) WANT

#ASW14

Tip: Dig into data for deeper insights on

your audience

3 Factors to Focus On Today

#ASW14

Tip: Test a welcome series to demonstrate

WIIFM early

#ASW14

Tip: Speak with readers in a direct,

honest voice

#ASW14

Tip: Test new incentives or

VIP offers in emails

#ASW14

Tip: Strong joint content and

social proof expand influence

#ASW14

#ASW14

Set clear expectations

#ASW14

Set clear expectations

#ASW14

Be real, direct, personable

#ASW14

Tip: “Always Be Asking”

(and Listening)

#ASW14

Results: Drove nearly 50% of first week software salesDrove nearly 80% of sales of membership product List doubled to 97,000 in one year

3 Factors to Focus On Today

#ASW14

#ASW14

Results: List size decreased from 8,250 to 2,500 (migration) Engagement held steadyOpens rose to 49% avg., clicks up to 7% avg.Now over 5,000 – doubled in one year – still higher engagement

Tip: Make email hygiene a quarterly

priority

KEY TAKEAWAYS

LISTENING BUILDS RELATIONSHIPS

VALUE+QUALITY+WIIFM = RESULTS

IT’S REALLY ABOUT THEM, NOT US

#ASW14

YOUR TURN

#ASW14

YOUR TURN

#ASW14

YOUR TURN

#ASW14

PARTING THOUGHT

#ASW14

THANK YOU!

Hunter BoyleSr. Business Development Managero @HunterBoyleo About.me/HunterBoyleo HunterB@aweber.como Email me for our free ebook:

Optimize Your Email Campaign

#ASW14