itemnation app campus slides

“Are you IN?”

Kyle JosephKyle JosephFounder / CEOFounder / CEO

kyle@itemnation.comkyle@itemnation.com(309) 472-1533(309) 472-1533

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

Shift to Online ShoppingShift to Online Shopping

In-Store Shopping Online Shopping

1http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

Social ShoppingSocial Shopping

1http://www.iprospect.com/blog/social-media/iprospect-pov-bing-friend-effect.html

Delayed Purchase Delayed Purchase Until DiscussedUntil Discussed

Friends & Family Friends & Family Impact Purchase Impact Purchase DecisionsDecisions

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

Social ShoppingExperience . . . With all the advantages of

the web

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIALCONFIDENTIAL

Business ModelBusiness Model

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

AwarenessAwarenessAwarenessAwareness EvaluationEvaluationEvaluationEvaluation PurchasePurchaseInformationInformationSearchSearch

InformationInformationSearchSearch

Purchase ProcessPurchase Process

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

Revenue Requires GrowthRevenue Requires Growth

Month (2013)Month (2013)

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

Growth StrategyGrowth Strategy

PR / PressPR / Press Social MediaSocial MediaOnline AdvertisingOnline Advertising

New ParentsNew ParentsNew ParentsNew Parents Women’sWomen’sFashionFashion

Women’sWomen’sFashionFashion

ElectronicsElectronicsElectronicsElectronics

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

Viral Service ModelViral Service Model

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

• BSEE, Bradley University

• Continental Corporation• 8 years product development

• MBA, DePaul University• Entrepreneurship• Sales Leadership

• Founder Institute Graduate

• BSEE, Bradley University

• Continental Corporation• 8 years product development

• MBA, DePaul University• Entrepreneurship• Sales Leadership

• Founder Institute Graduate

CEO - Kyle JosephCEO - Kyle Joseph

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIAL

TeamTeam

Kyle JosephKyle JosephCEO/Founder

Christian BundyChristian BundyFront-End Developer

Christian BundyChristian Bundy Bookmarklet Developer

Tyler MatthewsTyler MatthewsBack-End Developer

TBDTBDGraphic Designer

TBDTBDMobile Developer

TBDTBDPR / Advertising

Nicole MinadeoNicole Minadeo

Susannah Buckley-Green Susannah Buckley-Green

Copyright ©2013 ItemNation, Inc. All rights ReservedCONFIDENTIALCONFIDENTIAL

Kyle JosephKyle JosephFounder / CEOFounder / CEO

kyle@itemnation.comkyle@itemnation.com(309) 472-1533(309) 472-1533

THANK YOU!