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SOCIAL MEDIA THE GAME CHANGER IN IT
By, Mohit
Mandar Pragati
Swapnali
Presented to: Prof.
IT SOCIAL MEDIA
Information Technology(IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.
Social media is the interaction among people in which they create , share, or exchange information and ideas in virtual communities and networks.
Internet has changed both
IT and Management
Search •Google (SEO/SEM)•yahoo
Social •Facebook, Twitter, Zynga, LinkedIn.•Groupon, LivingSocial, Yelp.
Mobile •Apple (iPhone, iPad), Android•Email, IM, Chat, Phone/Voice.
Customer Reach: 500M+
“Business at the speed of Thought” - BILL GATES
INFORMATION FOR COMPETITIVE ADVANTAGESPRODUCTIVITYBUSINESS PROCESS TRANSFORM
BUSINESS NETWORK TRANSFORM
MANAGER AND IT
Business Scope Transformation
New Business
E-Commerce
E-Trade
Social Media
New customer
How Companies can Expand Their MIS &
Brand
WHAT BUSINESS OWNERS AND MANAGERS ARE SAYING ABOUT
My marketing and IT budget has shrunk significantly
I have no marketing plan or strategy in place
I have no idea what mediums are most effective
I’ve heard a lot about Social Media, but don’t know if it will work for my business and how I would get started
• It’s VERY Budget-friendly (Free)• It’s Where the People Are
-Facebook has more than 1 Billion active users, of which 50% log-on to Facebook on any given day
-59% of Indian Adults use Twitter-Over 55 million professionals use LinkedIn
• By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort
• With the right strategy and SYSTEM, it doesn’t take much time
• It optimizes your online presence – which is HUGE in today’s internet world.
Why Social Media Makes Sense…
73% of online users read a blog
57% join social networks
45% have started a blog
83% have viewed a video online
39% subscribe to RSS feeds
36% think more positively about
companies that have blogs
Source: Universal McCann Wave3 research into
social media
Still not convinced?
“New research shows that 77% Indian professionals use the internet as an information source when shopping locally for products & services.” -Kelsey Group
HOW FACEBOOK APPLICATIONS ARE USED BY BRANDS
AIRTEL – ROAD TO VEGASBackground• Continuing the popularity of its advertisement “Kyun ki har ek
friend zaroori hota hai”, Airtel brings the innovation to facebook too. The app is integrated with Facebook API, connects with the song in the ad.
• Participants need to ‘select a friend’ according to the types: Kanjoos friend, joke friend, poke friend, SMS friend, MMS friend etc.
• As per the contest if your friend type is more popular, you enter a chance to win the trip to Vegas along with your friends, if you tag the most of friends you may also win a Samsung Galaxy on daily basis.
Verdict
• Contest is smartly integrated with the overall ‘integrated marketing’ campaign of the brand.
• Contest also delivers free access to Facebook via their Airtel Connection upon registration, which stuffs participants with “something for sure”
• A trip to Vegas is definitely greedy enough for youth to participate & spread the word.
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HDFC BANK ON SOCIAL MEDIA
• According to a study done by Buzzom.com, Indian banks whether government or private have been using social media to stay in touch with their customers but HDFC stands out as far as leveraging social media is concerned both in terms of number of channels being used as well as engaging with their customers.
• HDFC Bank has presence across 8 social media channels out of which the prominent presence is on Face book, LinkedIn, Twitter, YouTube & their official blog.
• HDFC’s page on face book generates admirable feedback from users which serves as a ground for them to understand their fans as well as promote their banking products. They have a money matters section where they provide interesting recent financial news of interest to their fans. Also they keep on engaging the users with interesting puzzles/jigsaws based upon financial terms.
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Fish Where The Fish Are
YouTube EngagementHCL Showcase their work culture on A Campaign
“Employee First”
HCL Tech
Infosys
Cognizant Tech Solution
Wipro Tech
TCS Global
0 2 4 6 8 10 12 14
CommentsRatingsFavorites
How Are Indian Software & IT Giants Faring On Social Media
Social Media Strength
Infosys wins this battle in terms of presence on every platform.
HCL
Cognizant
TCS
Wipro
Infosys
0% 20% 40% 60% 80% 100%
Google +1'sYoutube SubscribersFacebook LikesTwitter FollowersLinkedinFollowersSlideShare Followers
“How Your Data Can Predict Your Future”
Planning
Analysis
Design
Implementation
All of This Information From Social Media Help Manager to
Take Decisions
And Improve Their E-business & Communication
With Their Stakeholder(Customer).
Any Questions???
THE END…
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