it can wait - don't text and drive - sprint

It Can Wait

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

Let’s start off with a few questions

2

Please raise your hand if the following apply to you:

I sometimes text while I’m drivingI sometimes look at my phone at a red lightI sometimes see my parents text and driveI expect a response to a text within 5 minutes

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

You’re not alone

3

Texting and driving is a common behavior

43% of teens text while driving73% of teens look at their phones at a red light77% see their parents text and drive89% expect a response to a text within 5 minutes

Source: National Safety Council

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

But texting and driving is extremely dangerous

4

• 100,000 deaths per year are caused by texting and driving

• Texting and driving makes you much more likely to be in an accident

Source: National Safety Council

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

And that’s why I’m here

5

About me Why I’m here

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

Putting texting and driving in context

6

Taking your eyes off the road for 5 seconds, the average amount of time it takes to send a text, driving 55 MPH, is the equivalent of driving a football field’s length blind

When texting and driving, you are more than 11 times more likely to miss a flashing light

Source: National Safety Council

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

7

•

So why do teens still text and drive?

“I need to tell my friends that I’m running late”

“I need to look at the directions”

“I’m at a red light, so it’s fine”

“I can multitask and see the road and my phone”

“It only takes a second to respond”

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

8

Let’s see how texting impairs your abilities in real life

My name is Instructions: try to balance three balloons while sending a text.

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

We at Sprint are working hard to make the roads safer for you

9

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

10

But we need your help…

• My name is •

Don’t text and drive

Take the pledge at: sprint.com/drive

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

11

•

Spread the word

Choose a “designated texter” when getting into a car with friends

Sign a family agreement promising not to text and drive

Hold your own event to raise awareness

Share the pledge on your social media networks

Download an app to lock your phone while driving

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

12

…and come up with more ideas!

• Any suggestions?

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

One Second to The Next Werner Herzog Documentary

• http://www.youtube.com/watch?v=Xk1vCqfYpos

13

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

Thank you!

14