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Two Guys and a Back Rub

The Anatomy of a Large-Scale Hypertextual Web Search Engine

Sergey Brin and Lawrence Page

Computer Science Department, Stanford University, Stanford, CA

http://infolab.stanford.edu/~backrub/google.html

First Rule of SEO

“Know WHO You Are and WHAT You Want.”

Who Are You?

Where is your market, who are your competitors? What is different about your dealerships? What makes you better than your competitors? What is your Unique Selling Proposition?

What Do You Want? What type of buyers do you want to serve? How much growth? National? Local? Both? What does that look like? Do you really want it?

What Can Google Detect?

What Can Google Detect?

What Can Google Detect?

Can You See It?

SEO SpyGlass

link-assistant.com/seo-spyglass

https://majestic.com

Check Your Link Profile

Conduct analysis on your own backlink profile. Use disavow if necessary. Conduct analysis on your competitor’s backlink profile. Check on your breakdown of anchor text. Check the profiles of sites that you think you want to get links

from before pursuing opportunities. Watch your links, if you have a drop in rankings, look for fishy

links. Considering the harm that can come from bad links, it’s worth it to keep a close eye on everything.

Building Good Links

Always Be Connecting

Search the Web

Search Your Topic, Read Before Reaching Out. Use LinkedIn and Twitter to Find Connections. Email and Pound the Phones.

Think Data

Make Sure You’re Listed in Main Directories. Make Sure You’re Listed Correctly in Google Business (Places),

Yahoo Local and Social.

Always Be Connecting Sponsor Something

Local Charities After School Clubs Contests Little Leagues Conferences College Programs Sports Boosters

PBS and NPR Kickstarter Music Festivals Any Aligned Events Fun Runs Symphonies, The Arts Golf Tournaments

Always Be Connecting

Create Something Linkable

Create a Definitive Local Resource To Be Updated Annually or Semi-Annually.

Create a Contest. A Few Hundred Dollar Prize Can Serve as Valuable Link Bait.

Start a Scholarship or a Grant.

Always Be Connecting

Leave Your Links Everywhere In Your Email Signature On Social Media Platforms Business Cards Tell People About Your Site

Guest Post Rewrite an old post to update the ideas Write a rebuttal or an alternative view point Give Feedback, Write Reviews, Testimonials

Always Be Connecting

Leverage Business Relationships Simply Ask Your Partners to Link to You Link Out to Suppliers and Get a Link Back Become a Member of Local Civic Organizations

Chamber of Commerce, BBB, Rotary Showcase a Partner on Your Blog or Newsletter

Ask Your Partner to Promote It Participate Where Your Partners Participate

Forums, Private Groups, Events

2011 Facts

73% of mobile internet users say that they’ve encountered a website that was too slow to load.

47% of consumers expect a web page to load in 2 seconds or less.

40% of consumers abandon a site that takes more than 3 seconds to load.

April 28, 2011 – https://blog.kissmetrics.com/loading-time/

Fix It.

Bonus