is being beautiful important ?

Is being beautiful important?

Who is beautiful?

What is Beauty?

Who do Chinese say is beautiful?Who do Chinese say is beautiful?

Who do Americans say is Who do Americans say is beautiful?beautiful?

Chinese beauty in the pastChinese beauty in the past

Audrey Hepburn Martha Washington

American Beauty in the PastAmerican Beauty in the Past

Aishwarya Rai

Lie Yi Fei

Julia Roberts

But in today’s world, ideas of beauty are

becoming more limited. Across the world, one standard

for beauty dominates.

In what ways do these women look the same?

____% of American Woman (ages 12-40) are unhappy with the way they look.

___% of Chinese women (ages 14-35) believe they are too fat.

67

91

Why?Why do people around the world now say she is beautiful?

Why do we believe some things are beautiful, and others are not?

In America (and China), advertising tells people what is beautiful.

Do YOU decide what is beautiful?

What is the goal of advertising?

The goal of advertising is to SELL things.

But why would you buy this stuff if you felt beautiful already?

The goal of advertising is to make you feel ugly. Then you will spend your money. . .

If you feel beautiful, you will not buy

beauty products. You will not need their help.

So advertising must make

you feel ugly. This is why

they use “supermodels.”

Advertisers choose women who are extremely thin, have had plastic surgery, or have features that 95% of women do not have. And you look at them and think, “why don’t I look like that?” NO ONE looks like that, unless they have surgery, spend lots of money on beauty, or do not eat.

The advertisers win when you feel ugly or fat.

Advertising works.

450 RMB 8 RMB

Advertising is the heart of today’s economy.

Why is a thin woman beautiful and a muscular man handsome?

Because women are told to be weak. Thin women are weaker than big women. A man who wants a thin

girlfriend wants a weak girlfriend. He is AFRAID of women with power.

Thin does not mean beautiful.

This is a myth used to make women weak.

Chinese culture uses this myth to destroy women’s power, just

like it once used the myth of bound feet being beautiful.

Advertising uses this myth.

And the women in the ads are getting thinner and

thinner.

The old way of controlling

women.

The new way of controlling

women.

Is this any different from

these?

Most ideas about beauty are a way to control women, to keep them weak, and to make them waste their money. Do you agree or disagree?

Who is more beautiful?Who is more beautiful?

Discuss with your partner. We will take a vote.

Who is more beautiful?Who is more beautiful?

Discuss with your partner. We will take a vote.

Who is more beautiful?Who is more beautiful?

Discuss with your partner. We will take a vote.

Who is more beautiful?Who is more beautiful?

Discuss with your partner. We will take a vote.

Is she more beautiful…Is she more beautiful…

NOW…

OR NOW?

Is she more beautiful…Is she more beautiful…

NOW… OR NOW?

In your group, discuss the following In your group, discuss the following questions…questions…

Do you always feel attractive?Do you always feel attractive?

How can we help each other to always feel How can we help each other to always feel beautiful or handsome?beautiful or handsome?

What would you do to help another person to What would you do to help another person to feel beautiful?feel beautiful?

Would you donate your hair to a child who is Would you donate your hair to a child who is unable to grow their own?unable to grow their own?– IF YOU WOULD LIKE MORE INFORMATION IF YOU WOULD LIKE MORE INFORMATION

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