is b2b really ready for video and social media

Is B2B Really Ready

for Video & Social

Media Marketing?

David MurdicoExecutive Creative Director & Managing Partner

Supercool Creative

@DavidMurdicodavid@supercoolcreative.com

@DavidMurdico

Supercool Creative is a digital agency specializing in big ideas, social media marketing, interactive and online video production for startups and brands including

Dickies, T-Mobile, Dish, Capcom, IBM, Pizza Hut and Atari.

The short answer is “no” and the long answer is

“almost.”

Is B2B Ready...

EngagementEntertaining, informative, engaging content

SharingContent that will be shared

ConsistencyA steady stream of content

Businesses don’t sell to businesses. Businesses don’t socialize with businesses.

People sell to people. People socialize with people.

START THINKING

DIFFERENTLY

What’s wrong with a fact sheet?NOTHING

BUT SAVE IT FOR LATERFact sheets won’t raise awareness

VIDEO AND SOCIAL MEDIA

If social media is the rocket launcher video is the rocket

If social media is UPSvideo is the package

FEAR

What are B2B professionals

most afraid of?

Fear of the unknown

Fear of the known

Fear of learning something new that may require us to do more work

Fear of bombing and wasting budget

Fear of being fired

Experiment!

CONTENTMARKETING

Infographics

Blogs

Memes and Cartoons

Pictures

Video

20M ViewsMake a bad ass video like this and you’ll get lots of views

DELIVERY

It’s the content AND what you do with it

Identify and target your audience

Create content they’ll like, learn from and share

Raise awareness and encourage sharing with employees to reach influencers and decision makers

Blog and publication outreach

Conversation around the video

Marketing message revealed in blog posts, write-ups discussions, comments

VIDEO USES

Product Launches

Promos, Specials, Sales, Holidays

Tell a Story

Interactive

Interviews,Video Series

Giveaways and Campaign Glue

Social and environmental responsibility

For brands, businesses and organizations, being socially and environmentally responsible can be a key way of differentiating themselves from their competitors. Video can bring the faces of individuals and positive actions of these companies to the forefront and help move brands closer to new and existing fans and customers.

Video can also be used to present a call-to-action, or as a rallying cry for public involvement in a good cause. Launching videos where fans are encouraged to submit a response in video form allows a call-to-action to be spread even faster and with farther reach.

Embed videos close to the “call to action,”

Order now

Download now

Join now

Subscribe now

Comment now

Share now

The “One Click” Rule

CREATIVE

Entertainment Value vs Message

Smart Comedy

Parody / Self Promotion

Unexpected

Integrated campaigns, TV, social, Interactive, OOH, Multi-purposing

Viral Videos

Explainer Videos

Informative

Helpful

Web Series“Hatefiring”

If all your friends jumped off a bridge?

Everyone’s Doing It

Video = 70%

The Youth Factor

Younger employees are becoming decision makers or

are being consulted by decision makers

They are becoming the new gate keepers and they love

YouTube

Paid vs earned

ROI

ROI

Establish goals (expected return)

Develop video and social media strategy to reach

goals

determine budget

Compare budget to expected return

Execute strategy

david@supercoolcreative.com@DavidMurdico

www.supercoolcreative.com