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IoT Platform Vendor Comparison 2018In-depth comparison of 20 leading Internet of Things Platforms
Market Analysis, June 2018
SAMPLE
Legal disclaimer
IoT Analytics is not responsible for any incorrect information supplied to us by third parties. Quantitative market information is based primarily on
interviews and therefore is subject to fluctuation. IoT Analytics research services are limited publications containing valuable market information
provided to a select group of customers. Our customers acknowledge, when ordering or downloading, that IoT Analytics research services are for
customers’ internal use and not for general publication or disclosure to third parties. No part of this research service may be given, lent, resold or
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For information regarding permission, write to:
IoT Analytics GmbH
Astra Tower
Zirkusweg 2
20359 Hamburg, Germany
insights@iot-analytics.com
IoT Analytics Research Team
Zaña Diaz Williams, Senior Analyst zana@iot-analytics.com
Padraig Scully, VP Market Research padraig@iot-analytics.com
Knud Lasse Lueth, Managing Director knud@iot-analytics.com
Published: June 2018
2IoT Platforms Vendor Comparison 2018
Table of Contents
3
# Chapter Page
3 3.28 Positioning on Edge Capabilities – by Vendor3.29 Positioning on Multi-Cloud by Vendor3.29.1 Positioning on Data Migration to other Platforms – by Vendor3.30 Positioning on Preconfigured Solutions by Vendor
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4 Vendor Profiles4.1 Accenture4.2 ADAMOS4.3 Amazon Web Services4.4. Bosch4.5 C3 IoT4.6 Device Insight4.7 General Electric4.8 Hitachi4.9 Huawei4.10 IBM4.11 Kaa IoT4.12 Microsoft4.13 Mnubo4.14 PTC4.15 SAP4.16 Schneider Electric4.17 Seluxit4.18 Siemens4.19 Sierra Wireless4.20 Software AG4.21 Telit
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112130149166184201218239258280298317336354372392409426
5 Appendix5.1 Definitions: IoT Platform Building Blocks5.2 Definitions: Market Segments
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# Chapter Page
1 Introduction1.1 Report Overview1.2 The 6 major Dimensions of the Analysis1.3 Definition: IoT Platform Building Blocks1.4 IoT Analytics IoT Platform Publications1.5 Methodology
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2 Overview of platforms and dimensions2.1 Overview of analyzed platforms2.2. Not included: Further notable IoT Platforms2.3 Not included: Notable IoT Platform StartUps2.4 Dimensions used for vendor analysis
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3 Comparison of Vendors3.1 Executive Summary of Vendor Comparison3.2 Coverage of Building Blocks by Vendor3.2.1 Device Management Capabilities by vendor3.2.2 Cloud backend / IaaS Capabilities by Vendor3.2.3 Application Enablement Capabilities by Vendor3.2.4 Advanced Analytics Capabilities by Vendor3.2.5 General & Selected Security Capabilities by Vendor3.2.6 IoT Application Marketplace Comparison3.3. IoT Platforms Revenue by Vendor3.3.1 Percentage of Revenue by Hosting Type
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# Chapter Page
3 3.4 Business KPIs by Vendor3.4.1 Publicly available Case Studies by Vendor and Industry3.5 Pricing Model by Vendor3.6 Market Channels by Vendor3.7 Served Segments by Vendor3.8 Membership Programs and Consortia by Vendor3.9 Supported Standards by Vendor3.10 Partner Ecosystem Size by Vendor3.11 Partner Ecosystem Split by Vendor3.12 Top Partners by Category3.13 Connectivity Partnerships by Vendor3.14 Hardware Partnerships by Vendor3.15 System Integration Partnerships by Vendor3.16 Cloud & Data Analytics Partnerships by Vendor3.17 Security Partners by Vendor3.18 Key Customers by Vendor3.19 Marketing Message by Vendor3.20 Vendor Opinion – Strengths & Weaknesses/Challenges3.21 Customer Opinion – Strengths & Weaknesses/Challenges3.22 Positioning on Security – by Vendor3.23 Positioning on Scalability – by Vendor 3.24 Positioning on Usability – by Vendor3.25 Positioning on Interoperability – by Vendor3.26 Positioning on Modularity – by Vendor3.27 Positioning on Open Source – by Vendor
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IoT Platforms Vendor Comparison 2018
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Agenda
1. Introduction 4
2. Overview of Analyzed Platforms and Dimensions 11
3. Comparison Insights 16
4. Vendor Profiles 57
5. Appendix 444
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4IoT Platforms Vendor Comparison 2018
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Report Overview (1/2)
A. Importance of IoT PlatformsThe Internet of Things is an increasingly important technology element for companies of nearly all sectors and around the world. For many firms it has become one of the pillars of their “digitalization strategy”, promising the enablement of new business cases such as predictive maintenance, fleet management, infrastructure monitoring or analytics-based process optimization. One of the biggest driving forces right now is that connected IoT technology is being increasingly built into everyday products. Everything from bicycles, clothing to standard household appliances are being fitted with sensors and connected to the internet enabling new value creation opportunities. In addition, cars, buildings, machines, and even entire cities are becoming part of a network-enabled ecosystem of things. As part of these connected solutions few companies today build the whole solution themselves from scratch. Rather, IoT (software) platforms have emerged as a crucial enabling element. For companies deploying connected solutions (or building connected operations), choosing a platform that is easy-to-use, comes with the right features and provides end-2-end security has become a topic of major strategic importance.
B. What the report coversWith nearly 500 different IoT Platforms to chose from, this Comparative Analysis of IoT Platforms provides an in-depth comparison of 21 popular IoT Platforms. This report does not provide an in-depth comparison of technical performance. Instead, the report provides answers to the following questions: o Which building blocks are included in the different IoT Platforms offering? o Which pricing options do the platform vendors offer? o Which market segments do they cater to? o In which regions are the vendors mainly active? o How are the partner ecosystems structured? o Who are the main customers of the platforms and what are some customers’ opinions on strengths and weaknesses?
Platforms that focus on the following building blocks have been considered as part of this report:Device Management, Cloud backend /IaaS, Application Enablement and Analytics.
Not considered in this report are: (Telecommunication) Connectivity platforms, Hardware reference architectures or Mobile Virtual Network Operators (MVNOs) – all of which are sometimes referred to as IoT Platforms.
5
1. Introduction
Source: IoT Analytics Research
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Report Overview (2/2)
C. Dimensions of the Analysis
The Platforms are analyzed across the following categories:
1. IoT Platform Building Blocks
2. Business and Pricing
3. Market Segmentation
4. Partner Ecosystem
5. Customers & Marketing
6. Case Studies
D. Further Information
IoT Analytics has an entire research stream dedicated to IoT Platforms. Other recent publications include:
• The IoT Platforms Market Report (June 2018): Overview on the IoT Platforms Market Sizing & Outlook, detailed look at the technology elements of platforms, overall trends, business models and typical customer purchasing processes.
• The IoT Platform Market Update Q1/2018 (April 2018): 15 insights on the current IoT Platforms market
• The List of IoT Platform Companies (June 2017): General overview of all IoT Platform companies active in the market including basic information such as company focus, verticals served, revenue range estimate - including over 450 companies
6
1. Introduction
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
More publications to follow in 2018 – IoT Analytics also offers access to all IoT Platforms publications as part of an annual subscription
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The 6 Major Dimensions of the Analysis
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Dimension Description
Platform Building Blocks Listing of the technical platform builiding blocks included in each IoT Platform (20 different elements across 4 types of platforms) and evaluation of the platform‘s completeness
Business and Pricing Features business metrics, e.g., revenue estimations for IoT Platform, gives detailed pricing tables if they are publicly available and describes direct and indirect market channels
Market Segmentation Gives an overview of the most important regions and verticals of each platform company
Partner Ecosystem Lists and describes each company‘s membership programs and consortia, the standards used by the IoT Platforms and gives an overview of partners
Customers & Marketing Names customers and main marketing messages, features Strengths & Challenges/Weaknesses from the company‘s as well as the customer‘s point of view (if available)Features details on the platform’s offering regarding main purchasing criteria, which are important to customers
Case Studies List of public IoT Platform related case studies
1. Introduction
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
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Definition: IoT Platform Building Blocks
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Building Blocks Description
Device management Handles provisioning tasks to ensure connected devices are deployed, configured, and kept up-to-date with regular firmware/software updates.
Cloud backend / IaaS Scalable enterprise-grade backend for data management of IoT applications and services.
Application Enablement
Enables developers to rapidly create, test, and deploy an IoT application or service
Advanced analytics Sophisticated analytics tools including machine learning techniques and streaming analytics capabilities to extract actionable insights from IoT data.
General & Security (selected elements)
Includes Advanced cybersecurity solutions across the stack from device, secure communication, secure IoT cloud to secure lifecycle management.
1. Introduction
a
b
c
d
e
For further details on IoT Platforms Building Blocks see IoT Platforms Market Report 2018-20123Source: IoT Analytics Research
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Methodology
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1. Introduction
The IoT Platform Vendor Comparison includes companies that offer their own IoT Platform for the Enterprise/B2B market. It does not include B2Cfocused platforms for e.g., smart home or wearables (e.g., Samsung SmartThings), nor does it include connectivity software suppliers (e.g., CiscoJasper) or MVNOs. Prerequisite for a company to be included in the comparison is to have taken part in a survey sent to them by IoT Analytics.
1. General: What is included?
2. Research Methodology
To examine the most commonly used IoT Platforms based on six key customer decision criteria: Platform Building Blocks, Business and Pricing, Market Segmentation, Partner Ecosystems, Customers & Marketing and Key Differentiators
Research Objective
The information put together in this document was mainly collected through 16 surveys that were filled out by platform vendors. The informationprovided was enhanced with information from 25 interviews (45-60 mins) with: IoT Platform companies, members of open source IoT communities,system integrators and IoT Platform customers. Furthermore, IoT Analytics conducted extensive desktop research and screened 300+ relevantpresentations and websites. IoT Analytics compiled an own market model in the IoT Platforms Market Report, revenue estimations are based on thismarket model.
3. Definition IoT PlatformsIoT Platforms are a piece of modular software technology that enable solutions for Internet of Things device connectivity, device management, datamanagement in the cloud, application development and enablement, advanced analytics, and cybersecurity for connected devices and equipment.IoT Analytics dissects IoT platforms into 5 main parts: Device Management, Cloud backend / IaaS, Application Enablement, Advanced Analytics andConnectivity (not featured in this report). Some IoT Platform Security elements were also assessed in this comparative analysis.
4. Research Time Frame
December 2016 – June 2018
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
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Agenda
10
1. Introduction 4
2. Overview of Analyzed Platforms and Dimensions 11
3. Comparison Insights 16
4. Vendor Profiles 57
5. Appendix 444
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Overview of Analyzed PlatformsIn order of appearance (alphabetical)
# Company Company Type City Country IoT Platform NamePlatform
Announced
1 MNC Dublin Ireland CPaaS n/a
2 Strategic Alliance Darmstadt Germany ADAMOS IIoT Platform 2017
3 MNC Seattle USA AWS IoT 2015
4 MNC Stuttgart Germany Bosch IoT Suite 2016
5 Startup Redwood City USA C3 IoT Platform 2009
6 Startup Munich Germany Centersight n/a
7 MNC Fairfield USA Predix 2013
8 MNC Tokyo Japan Lumada 2016
9 MNC Shenzhen China OceanConnect n/a
10 MNC Armonk USA IBM Watson IoT 2014
11 Startup Miami Beach USA Kaa IoT 2014
12 MNC Redmond USA Azure IoT Suite 2015
13 Startup Montreal Canada SmartObjects 2012
14 MNC Needham USA ThingWorx 2009
15 MNC Walldorf Germany SAP Leonardo 2015
16 MNC Rueil-Malmaison France EcoStruxure n/a
17 Startup Aalborg Denmark metaFLOW IoT Platform 2006
18 MNC Munich Germany MindSphere 2015
19 MNC Richmond Hill Canada AirVantage IoT Platform 2015
20 MNC Darmstadt Germany Cumulocity 2012
21 SME London UK DeviceWise IoT Platform n/a
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2. Overview of Analyzed Platforms
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
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Dimensions used for analysis of each vendor8 overall dimensions and a total of 23 subcategories
* Note: Not all dimensions are available for all vendors ; contingent on information availability
IoT Offering1.1
IoT Overview1
Marketing & Architecture
Executive Summary2.1
Analysis Summary2
Completeness of Offering3.1
IoT Building Blocks3
Application Enablement3.4
Deep-dive: Marketplace3.4.1
Business & Pricing4
Pricing Models4.4
Market Channels4.5
Revenue4.1
% of Revenue by Hosting Type4.2
Number of public Case Studies4.3
Market Segmentation5
Regions5.1
Industry Overview 5.2
Partner Ecosystem6
Partners6.3
Partners Programs6.1
Consortia6.2
Deep-dive: Standards6.2.1
Interoperability7.4.4
Positioning select Customer Criteria7.4
Scalability7.4.2
Usability7.4.3
Modularity7.4.5
Open Source7.4.6
Edge Capabilities7.4.7
Multi-Cloud7.4.8
Deep-dive: Multi-Platform7.4.8.1
Preconfigured Solutions7.4.9
Customers & Marketing7
Customers7.1
Marketing Message7.2
List of Case Studies8
Cloud backend / IaaS3.3
Device Management3.2
Analytics3.5
Security (selected components)3.6
Deep-dive: Third Party Applications3.4.2
Strengths & Weaknesses/Challenges7.3
1.2
Security7.4.1
2. Overview of Analyzed Platforms
IoT Platforms Vendor Comparison 2018 12
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Agenda
13
1. Introduction 4
2. Overview of Analyzed Platforms and Dimensions 11
3. Comparison Insights 16
4. Vendor Profiles 57
5. Appendix 444
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Coverage of IoT Building Blocks by Vendor1
Vendor Total coverage of IoT building blocks
Device Management Cloud backend / IaaS Application enablement
Advanced Analytics General & Security
60%
70%
100%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
xx%
14
1. Percentage of coverage of in-house platform capabilites; overall and by category 2. Not enough data points for coverage analysisFor further details regarding the exact offering for each vendor, refer to the respective vendor profile. For details regarding the definition of each dimension see appendix Source: IoT Analytics Research
3. IoT Platform Building Blocks
3. Comparison Insights
a b c d e
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IoT Platforms Revenue 2017 by Vendor
15
4. Business and Pricing
3. Comparison Insights
Vendor Estimated Revenue 2017 (MUSD)1
xx
Source: Estimations made by IoT Analytics1. Externally generated IoT Platform software revenue; includes services and consulting directly related to platform setup, development and integration
IoT Platforms Vendor Comparison 2018
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Business KPIs by Vendor
1. Source: Reported by vendor2. Source: IoT Analytics - Database Of Enterprise IoT Projects – January 2018 3. Source: LinkedIn employee count using the search term “IoT”, total number of employees for pure-play IoT Platform companies
16
4. Business and Pricing
3. Comparison Insights
Vendor Number of Connected Devices (M)1 Number of Case Studies2 Number of Employees3 Other
xx xx xx
IoT Platforms Vendor Comparison 2018
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Top Partners by Category
17
6. Partner Ecosystem
3. Comparison Insights
Top 3 Connectivity Partners
xx
xx
xx
Top 4 Hardware Partners
xx
xx
xx
xx
Top 3 System Integration Partners
xx
xx
xx
Top 3 Cloud Partners
xx
xx
xx
Top Security Partner
xx
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
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Agenda
18
1. Introduction 4
2. Overview of Analyzed Platforms and Dimensions 11
3. Comparison Insights 16
4. Vendor Profiles 57
5. Appendix 444
IoT Platforms Vendor Comparison 2018
1. Vendor Analysis Summary
19
Building blocks: Due to Company X‘s System Integration background, the Platform X IoT Platform is a horizontal platform covering all possible verticals. The platform‘s building blocks are complete to xx% largely driven by missing blocks in application enablement (e.g no Integrated Development Environment or Market Place). Azure or AWS Cloud are the most dominant cloud providers.
Business and pricing: IoT Analytics estimates Company X‘s IoT Platform revenue to be less than $xxM in xxxx1. Company X works with clients to provide pricing ranging from traditional models to results based (with risk sharing) and SaaS model to lower up front cost and barriers for clients.Consumption based (pay per user or pay per device), Solution based (PoC free, Pilots for a fixed fee or deal by deal basis – depending on pilot complexity), Risk sharing, SaaS and legacy (software subscription and licenses – less preferred option) are all available.
Market segmentation: With Company X’s expertise from many segments, Platform X is available for a broad set of verticals.
Partner Ecosystem: Company X has an extensive partner ecosystem. Most notable for Platform X are the partnerships with Microsoft Azure and Amazon Web Services, which platforms can easily be combined with Platform X.
Customers and Marketing: Company X has strong existing relationships with Customers and frequently sells Platform X as part of a wider consulting project. However, Customer’s are often not aware of Company X’s IoT Platform offering. This is mostly due to the fact that Company X doesn’t actively advertise it’s Platform.
Select customer criteria: High number of preconfigured solutions
Executive Summary
Company X1
1. Analysis Summary
3
4
5
6
7
Source: IoT Analytics Research1. Externally generated IoT Platform software revenue; includes services and consulting directly related to platform setup, development and integration: Source: IoT Analytics analysis
IoT Platforms Vendor Comparison 2018
2. Company X Platform X Overview (1/2)
20
Company X has a dedicated IoT practice that is part of Industry X.0 within Company X Digital. Also within Company X Digital is the Digital Platforms organization that develops and operates technology platforms and IP to support multi-client solutions to enable digital transformation. Company X believes IoT platforms are cornerstone to a digital transformation strategy. Company X's IoT Platform, Platform X, was built as a horizontal IIOT platform with industry specific vertical offers built on top of the platform and marketed as such - usually directly to their clients or with close partners. Company X has recently gone to market with a Developer Portal.
It is useful to think of Platform X as a ‘platform of platforms’ that can be deployed over the top of existing devices and platforms
Platform X has the following “technology agnostic” functionalities:• ...• ...• ...
IoT Offering
Company X
2. Overview
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
2. Company X Platform X Overview (2/2)
21
“Platform X is a complete IoT Platform designed to uniquely address the IoT business challenges xxx”Marketing claim
Architec-tural overview –
Marketing & Architecture
Company X
2. Overview
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
3. IoT Platform Building Blocks (1/2)
22
IoT Platform Building Blocks Offered Comments
Device management
• Device monitoring ...
• Command & control ...
• OTA firmware updates & deployment configuration ...
• Edge application lifecycle management
Cloud/IaaS
• IoT hubs
Not applicable• Scalable Storage
• Multi-modal database support
• Data processing
xx%
Overall
100%
IoT Platform Building Blocks and Completeness of Offering
1)Calculated based on the number of ticks under the IoT Platform building blocks
3. Platform Building Blocks
22
Degree of Complete-ness of offering1 (%)
Device Management
a
b
Cloud ApplicationEnablement
Analytics General & Security
0% xx% 100% xx%
Company X
a b c d e
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
3. IoT Platform Building Blocks (2/2)
23
IoT Platform Building Blocks Offered Comments
Application enablement
• Digital twins ...
• Rules engine & event management
• Integrated development environment In progress
• Business app integration & visualization ...
• IoT application marketplace
Analytics
• Streaming analytics ...
• AI / machine learning ...
3. Platform Building Blocks
23
• IoT device SDKs
Security (selected elements)
• Secure authentication & authorization ...
• Policy management
• Risk assessment
• Anomaly detection
c
d
e
Company X1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
3. IoT Application Marketplace & Third Party Applications
24
Total Applications(#)
DevelopingEntities (#)
Top DevelopingEntities
Usage metrics Open to the Public Key ApplicationsCertification
Process
IoT Application Marketplace
Other Third Party Offering
• Cloud Services Partners: Company X has integrated and certified deploying the Company X Platform X platform with cloud services.
• Other partners for Software (e.g., software partner for API Manager functionality), Analytics and Applications.
Deep-Dive: IoT Application Marketplace & Third Party Applications
3. Platform Building BlocksDeep-dive
Further comments:
Company manages own IoT Application Marketplace yes no
Company has other third party offerings yes no unknown
Company X1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
4. Business and pricing
25
Consumption based
Business and Pricing
Business size indicator
Pricing
Market Channels
Revenue1 (M USD)
XXM nodes1, XXkgateways under
management
# Connected devices
3
# Case studies2
50+ clients
Other (specify)
Solution based
Time based
Risk sharing: Company X provides pricing ranging from traditional models to results based – primarily to lower up front cost and barriers for clients; Software as a Service model also available Legacy: Platform X continues to support Software subscription-based clients and Perpetual license clients for client need, however both of these are not the preferred approach towards pricing
Primary technology and go to market partners are:• Partner A: Company X and Partner A have a long standing strategic alliance to jointly invest, develop and market industry-
specific IoT solutions deployed on Company X’s Platform X • Partner B: Collaborative effort through a Business Group to jointly invest, develop and market industry-specific IoT solutions
deployed on Platform X
Other
• Based on number of messages, e.g., API calls
Direct
Indirect
2017 <xx
1) Externally generated IoT Platform software revenue; includes services and consulting directly related to platform setup, development and integration – Estimated by IoT Analytics2) Number of publicly known IoT case studies according to IoT Analytics List Of 1,600 Enterprise IoT Projects 2018; see detailed list in section 83) As per LinkedIn, using the search term “IoT” Source: IoT Analytics Research
4. Business and Pricing
25
n/a – cloud, on-premise and hybrid are
available; cloud most popular
% Revenue by Hosting Type
~ XX people in Company X IoT
organization
Employees3
20+ vertical industry solutions across four primary vertical towers• Standard POCs are 2 months for free • Standard Pilots are 6 months for a fixed fee• Highly custom or longer than six-month Pilots are priced on a per deal basis
Company X
• Sales to clients from core business - Platform X is chosen as an end-to-end platform in its own right as well as augmenting other vendor’s capabilities. Additionally, Platform X is used as a bridge to other’s IoT platforms (i.e. data ingestion from another IoT cloud).
1
IoT Platforms Vendor Comparison 2018
5. Market Segmentation
26
Market Segmentation
End customer segment focus Offered Use cases
Manufacturing / Industrial Asset Management, Predictive Maintenance
Energy & Utilities
Healthcare
Logistics & Supply Chain Connected Freight
Automotive / Transporation Connected Vehicle
Retail
Smart City Connected Building
Government
Agriculture Presision Farming
B2C Smart Home
Segment by
Top regions (by revenue)
• Europe
• North America
• Asia Pacific
Top customer segment (by revenue)
• Manufacturing / Industrial
• Automotive/Transportation
• Energy
Company X
5. Market Segmentation
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
6. Partner Ecosystem (1/3)
27
Company X has an exceptionally strong Partnership ecosystem • Company X Alliance Ecosystem has XX+ members offering sales and delivery alliances (enhancing a service offering, delivering a new technology or extend
services to new geographies)• Significant revenues from services Company X provides to implement alliance partners’ products as well as revenue from the resale of their products• Most of the alliances are non-exclusive
Platform X SpecificCompany X has partnered with many 3rd party providers to integrate their offerings with the Platform X• As a fully managed service by Company X, Company X takes responsibility for all support for the applications running on the platform. Some examples are• Cloud Services Partners: Specially Amazon and Microsoft cloud services including leveraging their IaaS and IOT-based cloud services• Software Partners: Integrated third party software providers as key components of the Platform X technical architecture; e.g. API Manager functionality in
Platform X• Analytics Partners: Integrated 3rd party Analytics software partners with the Platform X platform via a joint effort with Company X Analytics team who
have sponsored the selection of these vendors as the primary partners for analytics based solutions for the clients• Application Software Partners: For select use cases, to enhance the overall functionality for specific industry use cases and client opportunities
Partner & Ecosystem Activity
Partners Program
• Industrial Internet Consortium – founding member; open membership organization for the acceleration of the industrial internet of things, 250+ members; platform aligned to IIC reference architecture
• Open Connectivity Foundation – gold member; industry group whose stated mission is to develop specification standards, promote a set of interoperability guidelines, and provide a certification program for devices involved in the Internet of Things.
• Object Management Group – international open membership, non-for-profit technology standards consortium• OCF – The Open Connectivity Foundation is an industry group whose stated mission is to develop specification standards, promote interoperability
guidelines and provide a certification program for IoT devices
IoT Consortia
Company X
6. Partner Ecosystem
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
6. Partner Ecosystem (2/3)
28
Supported connectivity standard
6. Partner Ecosystem
Protocols:• MQTT• HTTPS• Websockets• Stomp• AMQP• UDP• CoAP
Supported Standards
Deep-dive
Further comments:
Company X1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
6. Partner Ecosystem (3/3)
29
Partner & Ecosystem Activity
Hardware manufacturers and chipset providers
System Integration
Cloud, data & IoT analytics
Security
Connectivity
Company X
6. Partner Ecosystem
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
7. Customers & Marketing
30
Customers & Marketing
Key customers
“Platform X is a complete IoT Platform designed to uniquely address the IoT business challenges: … ”Key marketing messages and perception
Key differentiators
Strengths• Strong existing relationships with many customers • Ability to engage on all aspects of a wider business problemKey strengths
& challenges
Challenges• Unclear branding …• Customers are often not aware of Company X’s IoT Platform offering
Strengths• A broad offering of platform services and expertise in different
verticals …• Ability to provide complete lifecycle services …• Deployment choice …
Challengesn/a
Ve
nd
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vie
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ItalyMachinery
IrelandEnergy
USAMining
IrelandGovernment
Company X
7. Customers & Marketing
1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
Customer 1 Customer 2 Customer 3 Customer 4
7. Positioning on select customer purchasing criteria (1/3)
31
Overall scalability is determined by the combination of technology / partners chosen to provide the solutions• …
High degree of interoperability as Company X claims Platform X to be a “platform of platforms”• …
End-to-End security framework supports standards and provides protection to all the Platform X layers (Device, Cloud, Identity Access Management) and at all integration levels• …
Platform X is sold as a service, with all platform components pre-integrated • …
Details
• A decent level of customization is still required – Platform X is a horizontal offering • …
Modularity
E2E Security
Inter-operability
Scalability
Usability
Criteria
7. Customers & Marketing
Company X1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
7. Positioning on select customer purchasing criteria (2/3)
32
Edge Analytics is an area of critical importance and Company X has made investment in developing Edge capabilitiesPlatform X currently provides:• ...• ...
20+ vertical industry solutions across four primary vertical towers• …• …
Platform X is built upon some open source components, such as Eclipse’s Kura; It also supports integration of:• …
Details
Open Source
Edge Capabilities
Preconfigured Solutions
Criteria
Can be deployed on any type of cloud Private, Public (e.g. AWS, Azure / hybrid) or on-premise• ...
Multi-Cloud
7. Customers & Marketing
Company X1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
7. Positioning on select customer purchasing criteria (3/3)
33
The Company X IIOT Platform (Platform X) is integrated with and has been certified and tested with …
In addition to these cloud vendor integrations, the platform can support data exchange with other platforms via APIs and features designed to support enterprise integration needs of clients
Details
Support for data migration to other platforms
Criteria
Deep-dive7. Customers & Marketing
Company X1
Source: IoT Analytics Research
IoT Platforms Vendor Comparison 2018
8. List of Company X IoT case studies
34
Source: IoT Analytics List Of 1,600 Enterprise IoT Projects 2018
# CustomerEnd segment
Country Solution description URL
1 Customer A Manufacturing USACustomer A will use telematics to enable advanced connected equipment services for its industry segments and customers. Link
2 Customer BProcess industry
ItalyCustomer B collaborated with Company X to build the business case, operating model, cloud-based pilot and roadmap for a connected asset management solution using the Company X’s Platform X IoT platform. Link
3 Customer C Transportation SpainCompany X and Customer C are working together on a digital transformation to support the design of anew operational model for control station equipment, security, and passenger information management. The program includes evaluating new IoT services that will utilize Platform X.
Link
Accenture
8. Case Studies
1
IoT Platforms Vendor Comparison 2018
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Information & Contact
KNUD LASSE LUETH
Knud is the CEO of IoT Analytics. He has been working in the field
of IoT and Industry 4.0 for the last 5 years and builds on a
consulting and manufacturing background.
Email: knud.lueth@iot-analytics.com
Questions? Feedback? Inquiries? Ideas? Then get in touch with us:
IoT Analytics GmbHZirkusweg 2
20359 Hamburg
GERMANY
info@iot-analytics.com
+49 40 889 50090
.
ZAÑA DIAZ WILLIAMS
About IoT Analytics
Zaña Diaz Williams, Sr. Research Analyst at IoT Analytics,
focusing on IoT Platforms, Predictive Maintenance and Smart
Home. Her background is in production technology and
management.
Email: zana@iot-analytics.com
IoT Platforms Vendor Comparison 2018
IoT Analytics GmbHMarket Insights for the Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)20359 HamburgGermany
info@iot-analytics.com+49 40 63911891http://iot-analytics.com
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