intuition family overview v2
Post on 07-May-2015
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INTUITION™Digital Signage Merchandising System
Intuition™ Overview Portfolio of digital signage solutions
designed specifically for retail applications Focus on interactive merchandising
applications– Provide targeted messaging and information to
the shopper at the point of decision– Product information “triggered” by a variety of
shopper actions• Approaching a merchandising display• Picking up or “lifting” a SKU• Interacting with a touch screen• Pressing a button
Interactive content designed by MTI’s creative services group
– Expertise in retail experience design
Intuition™ Value Proposition:Customer Benefits
Empowers shoppers with the information they need to make the purchase decision
Most useful with products or services that have complex or non-visible:– Feature sets– Applications– Interactions with other products
or services
Intuition™ Value Proposition:Retailer Benefits
Increased shopper engagement• Higher brand awareness• Spend more time in the store
Cost reduction• Fewer returns due to false
expectations• Less employee time spent with the
shopper
Net profit generation• Sales uplift• Increased shopping basket (higher
accessory sales)
INTUITION™ - Digital Signage Solutions for Retail
Intuition™
LIFTSKU-Activated
Intuition™
SCOUTProduct Finders
Intuition™
CASTDigital Signage
Allows customer to find & compare product through
on-screen interaction
Presents SKU-specific content and information triggered by customer
interaction with product
One screen or thousands with robust content creation
and management service
Intuition™ Lift SKU-Activated Merchandising
Takes advantage of the shopper’s natural inclination to pick up a product of interest
Use in conjunction with MTI’s Freedom system to create powerful interactive experiences
Intuition™ Lift SKU-Activated Merchandising
Use with MTI’s OnSite® merchandising systems– Push buttons located adjacent
to each product activate messaging
– Buttons can illuminate to reinforce the product-to-message relationship
– Useful for products that are not normally picked up
Intuition™ Scout Product Finder
Shopper engages with an interactive menu-driven display that helps narrow down the selection to a few product choices– Use of an “attract loop” draws
attention to the Scout system– Available with touch-screen or
button driven menus
Intuition™ Scout Product Finder
Graphical user interface to MTI’s OnSite® switching systems– HT: Product Finder / Switching
system for Home Theater components
– ME: Product Finder / Switching system for Mobile Electronics components
Intuition™ CastDigital Signage
Conveys targeted messaging to shoppers throughout the store– Product promotions
– Brand building
– Community news and events Full scheduling and display
configurations– Change messaging throughout the
day and week
– Define regions within the display with different content sources
Intuition™ Hardware Platforms
Intuition™ XS (Extended Solution)– Full featured Windows XP platform– Remote content management, system
monitoring and activity reporting Intuition™ ES (Embedded Solution)
– Solid state media player platform– Supports small screen sizes (8” & 10”)
for shelf-edge apps Intuition™ AN (Alpha-Numeric Solution)
– Alpha-numeric platform for Product Finder applications
– Battery powered – installs anywhere in store
Lift – SKU-Activated Merchandising Scout – Product Finder Cast – Broadcast Digital Signage Full Color Graphics Displays Activity Logging Network Connection Required Remote Content Management & Log Reports
Digital Sign Scheduling Capabilities Limited
System Monitoring
Battery Operation – No Power Required
XS
ES
AN
Intuition™ XS Extended Solution
The only digital signage system designed specifically for retail applications– Robust tools
(CommandPoint) for remote management of content
– Interfaces to MTI triggers for SKU-activated applications
– In-store tools (Manager Mode) to quickly and easily respond to planogram changes
Intuition™ ESEmbedded Solution
Perfect for environments where a network connection is not feasible
– Provides many of the same capabilities as Intuition XS at a lower price point.
– Solid state media player for the highest reliability and uptime.
– Content and planogram information (SKU mapping) is stored on a removable CF Card.
– Windows software application defines the relationships between content files and SKU positions. Content is easily updated by authoring a new CF Card or USB flash drive.
Available as a stand-alone player or an integrated “All-In-One” player and monitor
Intuition™ ANAlpha-Numeric Solution
Battery powered “install anywhere” Product Finder. – Navigable alpha-numeric menu
quickly identifies the needed products
– Low maintenance with maximum battery life
– Uses 3 or 6 standard D cells and runs for 10-12 months with normal use.
– Data and interactive menu structures are stored on a solid state SD card.
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