introductions to social media for creatives
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Introduction to Social Media (Marketing) for Creatives
@PhilOakleyfrom
@OutserveWeb
3
Philip Oakley
Outserve Limitedhttp://uk.linkedin.com/in/philoakley
http://about.me/philoakley
Introduction to Social Media
• How Social Media can help creative businesses.
• Do’s and don’ts of Social Media
• Site by site basics (Twitter, LinkedIn and Facebook)
• Tips on using Social Media
• How to build your company brand using differing platforms
• Create new customers
• Legalities in the use of Social Media
Social Networking Definition
Social networking is the practice of expanding the number of one's business and/or social contacts by
making connections through individuals.
What is Social Media?
media for social interaction, using highly accessible and scalable publishing techniques.
http://en.wikipedia.org/wiki/Social_media
2013 social media marketing industry
reportGenerating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
89%
78%62%64%
2013 social media marketing industry
reportGenerating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
89%
78%62%64%
Paid Owned Earned
Social Media for Business
So you think you want a Social Media Strategy?
Relationships
Listening
3 Steps
SEARCH LISTEN ENGAGE
SEARCH LISTEN
SEARCH LISTEN ENGAGE
Your Goals
Goals
Possible Goals
Present your portfolio
Get recommendations and reviews
Network where your potential clients are
Find and be found in a niche
Find and be found local
Get Feedback
Market Research or get feedback
Be mobile friendly
Listen
SET GOALS
Match Online Activities to
Goals
Right Tools..Right Places
Authority&
Credibility
•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
Social Networks/Discussion
Social Networks/Discussion
Social Networks/Discussion
Social Networks/Discussion
Topshop video
Photo/Images
Photo/Images
Photo/Images
Photo/Images
Video
Video
#ASOSUnbox
Location based Services
Location based Services
Communities and Groups
Other
Scribd for Documents
Slideshare for Presentations
Discussion and brain storm
What type of social network(s) and social media would suit your business?
Network No's
15,900
16,500
22,700
3,000
300
B2B
B2BBusiness to
Business
B2C
B2CBusiness to Consumer
H2H
H2HHuman 2 Human
Demographics
What social networks are your target audience using?
Site By Site Basics
140 character tweets
Like text broadcast to the world
Include references to other users (@conversations)
Can do private messages (D philoakley)
Hash tags can be used to group conversations
Facebook Basics
Massive Social Network
Great for personal sharing, connecting and interaction
Business Pages free but can be hard to ger engaement
Massive advertsing platform
Groups for discussion
Can use personal profile for networking
Do's and Don'ts of Social Media
7 tips for
Invest in your profile Recommend People Ask for Recommendations Join Groups (Peers and Prospects) Ask and Answer questions Don't link for the sake of it Link to me -
www.linkedin.com/in/philoakley
7 tips for
Use a Twitter Client (Hootsuite) Use Twitter Search/Google Realtime
search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use
(internal/mobile/text)
7 tips for
Consider adding friends for Business Use Business Pages Link Content (Twitter, Youtube, Blog
posts) Join or create a Group Post engaging content/ask
questions/engage Facebook applications - Slideshare Advertise on Facebook
Do's and Don'ts of Instagram
Do's
- Take regular and consistent photo's
- Use Hashtags
- Follow people
- Engage/comment on other photos/reply to yours
- Like other peoples photos
- Tag people in shots
- Take the best (most interesting picture you can)
- Look at other camera Apps to take photos
- Share to other social networks to get more follows
Don't
- Over post (one a day is fine)
- Underpost
- Not engage
- Like every photo
- Only share to other networks where appropriate
Useful Tools
Websites:
Followgram.me – web interface
Statigr.am – Statistics
Apps
Overgram/Instatext Apps – add text to photos
Picframe App -add
Do's and Don'ts of
Do's
- Create Multiple Boards
- Use interesting Board names and good covers
- Post interesting and relevant images/links
- Add Pinterest buttons to you website
- Always link your pins to original source
- Comment on other peoples pins
- Use questions on comments to increase engagement
Don't
- Don't Post lots at once spread out
- Don't post randon things
- Don't pin just your own stuff
- Don't stop pinning
- Don't post to links that will not last a while
How to build your company brand using differing platforms?
Pick your platforms, based on:Your products and services
Your prospects preferences
Your style of business
Your style of commuication/interaction
New Customers
Go where your prospects are
Go where your prospects want you to be
Find and be Found
Create Content and Conversation
Engage
•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
Get new sales
Follow up
and contact
Ecommerce – Sales
Attract toLocation/Venue/Event
Add to CRMEmail List
Legal Issues (Disclaimer*)
- All businesses should have a social media policy
- Staff Behaviour and Guidelines
- Consider Professional bodies and sector legal issues
- All normal laws apply e.g. data protection
- Policys should empower as well as restrict
- Consider the cost of not doing as well as doing?
- Consider all social media as Public Domain.
- Professional/Private is blurred.
- Read T&C's especially when they change
LEGAL DISCLAIMER
*This does not constitute legal advice and you should seek qualified legal advice where appropriate
Wren Studio Video
What we do?
Outserve provides consultancy to help businesses get the
most from technology and the web.
123
Philip Oakley
Outserve Limitedhttp://uk.linkedin.com/in/philoakley
http://about.me/philoakley
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