introduction to visual merchandising

Carrots,

Apples & Kiwi,

Oh my!Nancy Lane

Introduction to Visual

Merchandising

Carrots,Apples & Kiwi Oh my!

• Childhood Obesity

• Physical Activity

• Portion Size

Carrots,Apples & Kiwi Oh my!

• Merchandising

• Education on Nutrition

• Sharing Ideas

Carrots,Apples & Kiwi Oh my!

Many Choices

• Serve many fresh

vegetables in salads, on

salad bars and in

composed salads.

(Broccoli, cauliflower,

cabbage, cherry tomatoes,

mixed greens).

Selection

• Serve at least four or five

fruits a day. Orange

wedges are

a favorite.

Rewards

• Encourage sampling

with rewards. Stickers,

stars, etc.

Home activities

• Send home newsletters

(Nibbles for Health),

Promote healthier snack

choices at home.

What is Visual Merchandising?

What is Visual Merchandising?

Most important component:

CUSTOMER

• Attract attention, connect, engage, encourage,

involve

• Create customer comfort or give them a new

experience

• Change a passive looker

• into an active buyer

What is Visual Merchandising?

Why is Visual Merchandising Important?

• Projects your image

• Provides information

• Generates impulse sales

• Encourages repeat business

• Attracts new customers

Increases revenues!

Why is Visual Merchandising Important?

• Before

Why is Visual Merchandising Important?

• After

Elements ofVisual Merchandising

Color

Texture

Landscaping

Décor

Communication

Color

The “Look” of

Visual Merchandising

Color• Sets the mood

Color

• Generates reaction

Color

Color

• Food itself provides

color

• Little touches do a

lot

Texture

The “Touch and Feel” of

Visual Merchandising

Texture

Social & Psychological Reactions to Texture

• Metals

– Sleek,

durable,

permanent

& clean

Texture

Social & Psychological Reactions to Texture

• Paper

– Fresh, Disposable

Texture

Social & Psychological Reactions to Texture

• Wood

–Earthy,

natural &

wholesome

Texture

Landscaping

The “Ups & Downs” of

Visual Merchandising

Landscaping

• Keeps eye moving through display

• Makes it easier for customer to quickly scan food

selections

Landscaping

• Enhances self service

• “High rise effect” provides optimal food

presentation

Landscaping?

Landscaping

• Adding Landscaping to

countertops

Landscaping

• Adding Landscaping in

cases

Décor

The “Finishing Touches” of

Visual Merchandising

Décor

• The enrichment of displays by the addition of

elements that contribute splendor and/or style

Décor

Vehicles:

• Props

• Textiles

• Furniture

• Food Vessels

• Food

Décor

• Provides

attention grabber

Décor

• Change the look for different dayparts

• Simplest way to attract customer’s attention

• Encourages repeat purchasing

• Enhances, doesn’t detract from, food

Décor

• Allows you to give

same area different

looks

Décor

• A little goes a long way

Décor

• A lot makes an impressive statement

Décor

Where to add décor?

• On top of salad bars

• On walls and decorative shelves

• Hanging from ceiling

• Accenting serving lines

• Brightening soffits and overhangs

• Enhancing cooler and freezer tops

• Decorating case and countertops

• Anywhere you want to add ambiance or focus attention

Décor

Create focal points

• Gather décor together to make a statement; don’t

scatter haphazardly about

• Easier to set and maintain

• Does not impede service

Décor

• Is this your food line?

Décor

• After adding décor

Communication

The “Storyteller” of

Visual Merchandising

Communication

Communication

Signage!

Communication

Entrance Signs:

• Form a first impression

• Can be changed daily, weekly,

bi-weekly, monthly

• Highlight & announce new items

• This would be a great spot to provide information on

nutritional programs.

• Prepare the customer.

Communication

• Effective

entrance

signage?

• I think NOT!

Communication

• Effective

entrance

signage?

• I think NOT!

Communication

• Effective

entrance signage

Effective Entrance Signage

• For the wall

• Or floor

Communication

Communication

Station ID’s

• Point or guide

customers.

• Large and

attract attention

Communication

Counter Signs

• Display specials, new offerings, programs and nutritional

information

• Available in many different styles from metal to plastic, from

insert to write-on

• As with any write-on signs, put the marker in the hands of

someone with a creative flair and good penmanship. These

signs are great but mean little to the customer if they are

illegible.

Communication

Labels and Tags:

• Available in laser, preprinted

and write-on options.

Communication

Cling-It

• Allows you to place tags in the correct place-

normally beside, behind or in front of the product!

• Freestanding, Clip-on

Communication

• For a more

mature

audience…

Communication

Trend: Chalkboards

• Update: You can now use

water-based markers.

Remove with a board

cleaner

• Reminder: When using chalk, prime the surface

first.

Communication

Trend: Laser Labels:

• Quick & Easy

• Flexibility-Save

and retrieve

later

• Uniform Look

• Available in

clear, plain and

preprinted

Communication

Trend: Laser Labels:

• Quick & Easy

• Flexibility-Save

and retrieve

later

• Uniform Look

• Available in

clear, plain and

preprinted

Communication

Trend: Repositionable Adhesive

• Products with repositionable

adhesive allow you

to sign difficult items

Communication

Communication

• Not a good use of Signage

Communication

• Good use of tags

Carrots,

Apples & Kiwi,

Oh my!