introduction to social media

1 Online Trading – Session 11 - Introduction to Social Media

WHAT IS SOCIAL MEDIA 2012?

Social media refers to activites, practices, and behaviours among communities of people who gather online to share info, knowledge and opinions using conversational media.Conversational media are web-based apps that make it possible to create and easily transmit content in the form of words, pictures, videos, and audio.

Blogs and microblogs

Web 2.0 / Social Media

What about Web 2.0?

• Web 2.0 is somewhat of a misnomer• Coined by O’Reilly media NY.• Not a technical term - marketing term to

describe ‘social media’ apps.• Now interchangeable• All about social engagement.• Web 2.0 is also known as Social Media.• See the nominees for the 1st Social Media

Awards

6 Online Trading – Session 11 - Introduction to Social Mediaslideshare.net

Intelligence is in the connections

Social Media is all about Engagement !• Before you start a conversation or to continue it

you have to engage your audience.• In business the questions for a social media tool is

does it allow you to engage with customers, employees and other stakeholders by facilitating the following…

• Communication• Collaboration• Education• Entertainment

The Social Media Ecosystem 2011• A biological ecosystem is a complicated

association of living organisms interacting with one another.

• Some organisms cooperate with or compliment each other while others compete for resources essential for survival.

• The same principles could apply when considering the relationships and interdependencies of tools and applications that live breed and compete in the social media world.

Classification of 15 Categories

• Social Networking

• Publish• Photos• Audio• Video• Microblogging• Livecasting• Virtual Worlds

• Gaming• Productivity

apps• Aggregators• RSS• Search• Mobile• Interpersonal

1. Social Networking• Bebo

• Facebook

• Fast Pitch or

Crunchbase

• Friendster

• Gather.com

• KickApps

• LinkedIN

• MOLI

• MySpace

• NING

• Orkut

• Plaxo

2. Publishing

• Blogger.com

• Constant Contact

• Joomla

• Knol

• Slideshare

• Typepad

• Wikia

• Wikipedia

• PB Works

• Wordpress.com & .org

3. Microblogging

• Plurk

• Twitter

• Twitxr

• Tumblr

•Blauk

•Heello

•Jaiku

4. Photo Sharing

• Flickr

• Photobucket

• Picasa

• Radar.net

SmugMug

Twitxr

Zooomr

Pix.ie

5. Audio

• iTunes• Podbean• Podcast.com• Podcast.ie or PodcastingIreland• Rhapsody• LAST.fm• SoundCloud• ?

6. Video

• Brightcove

• Google Video

• Hulu (w)

• Metacafe (w)

• Viddler (w)

• Vimeo (w)

• YouTube (w)

• Teacher Tube (w)

• SciVee (w)

• ??

7. Livecasting

• BlogTalkRadio

• Live 365

• Justin.tv

• SHOUTcast

• TalkShoe

8. Virtual Worlds

• Active Worlds

• Kaneva

• Second Life

• There

• ViOS

9. Gaming

• Entropia Universe

• EverQuest

• Halo3

• World of Warcraft

10. Productivity Applications

• Acteva• AOL• BitTorrent• Constant Contact• Eventful• Google Alerts• Google Docs• Google Gmail

• MSGTAG• ReadNotify• Survey Monkey• Tiddlywiki• Yahoo!• Zoho• Zoomerang• ???

11. Aggregators

• Digg

• FriendFeed

• Google Reader

• iGoogle

• My Yahoo!

• Reddit

• Yelp

12. RSS (Rich Site Summary)

• Atom

• Feedburner

• PingShot

• RSS 2.0

13. Search

• EveryZing

• Google Search

• IceRocket

• MetaTube

• Redlasso

• Technorati

• Yahoo! Search

• HeyStacks (Irish

14. Mobile

• airG

• AOL Mobile

• Brightkite

• CallWave

• Jott

• Jumbuck

• SMS.ac

• iPhone / Android

15. Interpersonal

• Acrobat Connect

• AOL Instant

Messenger

• Go To Meeting

• iChat

• Jott

• Meebo

• Skype

• WebEx

Recommended Texts:-Safko, L. (2010) The Social Media Bible -Tactics, Tools and Strategies for Business Success Paperback http://www.thesocialmediabible.com/

Qualman, E. (2011) Socialnomics : How social media transforms the way we live and do business.http://www.socialnomics.net/

1ST Irish Social Media Awards 2011 Nominees

http://socialmediaawards.com/

Facebook Page for a Business A|wear Facebook - http://www.facebook.com/Awear1 Simply Zesty - http://www.facebook.com/simplyzestyThe Secret Garden - http://www.facebook.com/SecretGardenCentreGoHop.ie - http://www.facebook.com/GoHop.ie Wheelworx/Runworx - http://www.facebook.com/wheelworx

What’sOnNI - http://www.facebook.com/www.whatsonniTodayFM - https://www.facebook.com/todayfm Brasserie Sixty6 - http://www.facebook.com/brasseriesixty6restaurant Blacknight - http://www.facebook.com/blacknight Toyota Ireland – http://www.facebook.com/toyotaireland

Oxegen/MCD – http://www.facebook.com/oxegen

Spin 1038 – http://www.facebook.com/spin1038

F/Page for a Non-Profit Organisation Special Needs Parents Association - http://www.facebook.com/SpecialNeedsParentsAssociation Defence Forces – http://www.facebook.com/DefenceForce Science Gallery - http://www.facebook.com/ScienceGalleryFashionCREEP - http://www.facebook.com/fashioncreep Concern Worldwide - http://www.facebook.com/concernworldwide

Stroke Action - http://www.facebook.com/strokeaction Tourism Ireland - http://www.facebook.com/discoverireland Irish Autism - http://www.facebook.com/Irishautism Irish Premature Babies - http://www.facebook.com/home.php?sk=group_102246666516653#!/pages/irish-premature-babies/246233458273

Dublin Zoo - http://www.facebook.com/dublinzoo Druid Theatre - http://www.facebook.com/druidtheatre Look West - https://www.facebook.com/LookWest IT Sligo - https://www.facebook.com/itsligo Corrigans City Farm Blackpool – https://www.facebook.com/CorrigansCityFarmBlackpool

FOTA Wildlife Park – http://www.facebook.com/fotawildlife Riverfest Limerick – http://www.facebook.com/RiverfestLimeric k Barnardos Ireland – http://www.facebook.com/barnardosireland

F/B Page for Owner Managed Business Doo-Lally - http://www.facebook.com/doolallyfashion Greenside Up – http://www.facebook.com/Greensideupveg Vodafone Ireland – http://www.facebook.com/vodafoneireland Garrendenny Lane – http://www.facebook.com/GarrendennyLane

Grace App – http://www.facebook.com/pages/Grace-App-for-iPhone-iTouch-and-iPad-Picture-Exchange-for-Non-Verbal-People/109061392465082

La Cucina – http://facebook.com/lacucinaWebsite Extraordinaire - www.Facebook.com/websiteextraordinaire Treyvaud’s Restaurant – https://www.facebook.com/TreyvaudsRestaurant The Secret Garden – http://www.facebook.com/SecretGardenCentre Katie’s Chocolate – http://www.facebook.com/pages/Katies-Chocolate/121726734510286

Up To My Eyes – http://www.facebook.com/uptomyeyes Wheelworx – http://www.facebook.com/wheelworx What’s On NI – http://www.facebook.com/www.whatsonni My Lunch IE – http://www.facebook.com/mylunch.ie Glenisk Organic – http://www.facebook.com/GleniskOrganic

My Kids’ Time - http://www.facebook.com/mykidstime Tom Murphy Menswear – https://www.facebook.com/tommurphymenswear Tour America – http://www.facebook.com/touramericatv Meteor Mobile – http://www.facebook.com/meteor Blacknight – http://www.facebook.com/blacknight

Cara Pharmacy – http://www.facebook.com/pages/Cara-Pharmacy#!/pages/Cara-Pharmacy/146033272100166 Springwools – http://www.facebook.com/springwools Freshmilk Clothing – http://www.facebook.com/pages/Freshmilk-Clothing/361404786006

Making Things Look Better – http://www.facebook.com/keepgoingsureitsgrand Voltaire Diamonds – https://www.facebook.com/VoltaireDiamonds

Spin 1038 – http://www.facebook.com/spin1038

Cork Independent – http://www.facebook.com/corkindependent Power FM Dublin – http://www.facebook.com/powerfmdublin Wedding Dates – http://www.facebook.com/weddingdates Enjoy Malahide – http://www.facebook.com/enjoymalahide

Enjoy Malahide – http://www.facebook.com/enjoymalahide Puddle Ducks – http://www.facebook.com/puddleducks 3 Ireland – http://www.facebook.com/3Ireland Hairy Baby – http://www.facebook.com/pages/Hairy-Baby/20379962148

Integrated Facebook Campaign (Page, App and Ads) Concern - http://www.facebook.com/concernworldwide?sk=app_184644908221145 Jelly Bean Factory - http://www.facebook.com/JellyBeanFactory

Glenisk Organic – http://www.facebook.com/GleniskOrganic

MummyPages – http://www.facebook.com/MummyPages eMobile Ireland – http://www.facebook.com/emobileireland Pizza Hut Ireland - http://www.facebook.com/getafreepizzaTourism Ireland – http://www.facebook.com/IrelandTown Lidl Ireland – http://www.facebook.com/lidlireland Heineken – http://apps.facebook.com/yourheineken/

Maltesers Ireland – http://www.facebook.com/maltesersireland VHI Breast Cancer Awareness – http://www.facebook.com/VhiBreastCancerAwareness ABSOLUT Ireland – http://www.facebook.com/ABSOLUT.Ireland Toyota Ireland – http://www.facebook.com/toyotaireland

Best Business Twitter Account – Marketing and SalesMoore Group – @mooregroup Grace App – @graceapp La Cucina – @italianfoodie Irish Food Guide - @irishfoodguide Sandymount Hotel – @sandymounthotel My Lunch IE – @mylunchie Realex Payments – @realexpayments Silicon Ireland – @siliconireland Flowers Made Easy – @flowersmadeeasy Newstalk 106-108 – @newstalkfm TV3 Xpose – @TV3Xpose Blacknight – @Blacknight Curious Wines – @curiouswines

Best Twitter Account – Support, CRM Irish Food Guide – @irishfoodguide Wheelworx – @wheelworx What’s On NI – @whatsonni Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus Eircom – @eircom Irish Weather Online – @iweatheronline Blacknight – @blacknight We Are UPC – @weareupc Vodafone Ireland – @vodafoneireland

Blog (Business)Moore Group – http://www.mooregroup.ie/blog Doo-Lally – http://www.doo-lally.com/headtotoe Greenside Up - http://www.greensideupveg.blogspot.com/ A-Wear – http://www.theinsidethetrack.ie/ Garrendenny Lane – http://www.garrendennylane.com/blog Grace App - http://www.graceapp.com/ La Cucina – http://italianfoodies.ie/

Irish Food Guide – http://www.irishfoodguide.ie/ Pims – http://www.pims.ie/wordpress Spiderworking – http://www.spiderworking.com/blog Italian Tile and Stone – http://tiles.ie/category/blog/ Wheelworx – http://www.wheelworxbikes.com/blog/ Alex Kennedy – http://alexkennedy.ie/

The Lunchbox – http://www.mylunch.ie/layout/content_listing.cfm/ck/58/ctk/35/xt/blog Buyers Broker - http://buyersbroker.ie/blog/ Neworld - http://blog.neworld.com/ RABODirect - http://www.rabodirect.ie/blog/default.aspx Tourism Ireland – http://blog.discoverireland.com NMCI - http://blog.nmci.ie/ Irish Autism Action - http://irishautismaction.blogspot.com

Flowers Made Easy - http://www.flowersmadeeasy.com/blog Blacknight - http://blog.blacknight.com/ Curious Wines - http://www.curiouswines.ie/blog/ Digital Times - http://digitaltimes.ie/ Temple Bar Cultural Trust - http://blog.templebar.ie/

Video Campaign / Video (non broadcast) Grace App for Autism Wicklow TV The Science Gallery Morning Ireland, RTE Flowers Made Easy Event Junkies Laughing Kookaburra Wedding Dates

Online PR Campaign Sandtex Ireland Pizza Hut Delivery Flowers Made Easy Making Things Look Better Vodafone Ireland Wedding Dates

Use of Social Media By A State Body Defence Forces The Science Gallery Irish Rail Bord Bia Tourism Ireland Enterprise Ireland Wexford Local Authorities Environmental Protection Agency Western Development Commission Dublin Bus

Best Mobile App Grace App Today FM Eco Appz Straywave Media Oxegen 2010 Heineken Cup iPhone App Leinster Legends Spin 1038

Customer Care Using Social Media (Integrated) Grace App ESB Electric Ireland Tourism Ireland Eircom eMobile Meteor Blacknight Vodafone Ireland Greenside Up

Best Use of Social Media For A Sponsorship Campaign Bank of Ireland Leinster Blue Magic Toyota Ireland Wedding Dates Bank of Ireland – Dragon’s Den Betfair – ElectionPredict.com

Innovative Use of Social Media Grace AppIrish Food Guide Treyvaud’s Restaurant Today FM – Ray D’Arcy Show Jelly Bean Factory Harry’s Bar and Restaurant RABO Direct

Pizza Hut Delivery Jameson (St. Patrick’s Day) Tourism Ireland TalktoEU Irish Autism Action Irish Premature Babies

Swinging Strings Morning Ireland, RTE Meteor Irish Deaf Kids Fade Street FYI, 3e Belfast Telegraph True Colours App Action Breast Cancer RTE’s The Rumour Room Temple Bar Cultural Trust

Social Media Effectiveness Buyers Broker Morning Ireland, RTE Irish Premature Babies Action Breast Cancer Toyota Ireland Bank of Ireland – Dragon’s Den Lucozade

Social Media Effectiveness Integrated Social Media Campaign Defence ForcesCurrys/PC World eMobile Morning Ireland, RTE Meteor Total Twitness (io) RiverFest Pizza Hut Delivery Bulmers Pear Barnardos Vodafone

introduction to social media

nominees http

wheelworxrunworx http

social media apps

social media ecosystem

social media world

irish autism http

social media tool

tourism ireland http

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