introduction - iab australia · 2013. 12. 10. · • the interactive advertising bureau (iab)...
Post on 18-Mar-2021
1 Views
Preview:
TRANSCRIPT
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Introduction
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Who We Are
• The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online and mobile advertising in Australia.
• Our main objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
• Our membership consists of media owners, agencies and advertisers.
• We work with our members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy.
• We are one of over 40 IABs around the world.
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
What We Do
COUNCILS REGULATORY
AFFAIRS RESEARCH PUBLICATIONS AWARDS
EVENTS MOBILE WWW EDUCATION & TRAINING
ADVOCACY
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Our Market - Online Advertising Expenditure
PwC - IAB Online Advertising Expenditure Report – December 2012
$236 $388
$620
$1,001
$1,346
$1,710 $1,871
$2,331
$2,827
$3,343
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12
Mill
ion
s
Total Market $ Expenditure by 12 months to 31st December 2012
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Our Market Outlook
Source: PwC Outlook Australian Entertainment & Media 2012-2016
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Auto - #1 Category for General Display Advertising
PwC - IAB Online Advertising Expenditure Report – December 2012
11.0%
3.6%
3.1%
4.1%
4.7%
5.6%
6.1%
9.3%
6.4%
8.1%
8.2%
14.1%
15.9%
11.9%
2.5%
3.4%
3.5%
4.6%
5.3%
6.9%
7.1%
7.1%
8.3%
8.4%
12.5%
18.7%
Other
Insurance
Media
Government
Health, Beauty, Pharmaceuticals
Travel/Accommodation
Retail
Computers & Communications
FMCG
Entertainment & Leisure
Real Estate
Finance
Motor Vehicles
2012 2011
Advertising Expenditure By Industry - General Digital Display
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Growth of Video
PwC - IAB Online Advertising Expenditure Report – December 2012
$14.5
$18.4 $18.5 $17.8 $18.8
$22.9
$20.7
$28.5
March Qtr2011
June Qtr 2011 Sept Qtr 2011 Dec Qtr 2011 March Qtr2012
June Qtr 2012 Sept Qtr 2012 Dec Qtr 2012
Video Advertising Revenue by Quarter to 31st Dec 2012
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Embracing Video & Rich Media
http://www.adweek.com/news/technology/lexus-nabs-100k-video-views-facebook-10-minutes-146726
http://www.iabaustralia.com.au/-/media/IAB/Resources/CS%20Case%20Study/Round%206-4.ashx http://vimeo.com/34998170
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Multi-Screen
• The IAB and Pollinate have partnered to conduct a major consumer research study measuring and evaluating the day to day behaviour of Australian consumers across devices - TV, PC, laptop, tablet & smart phone.
• Findings reveal:
• 52% of people are using two devices simultaneously at least once a day
• 48% of smart phone owners check their phone immediately after waking and last thing before going to bed
• Join us on 6 March to find out more!
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Multi-Screen
http://www.youtube.com/user/mercedesbenzuk/youdrive
Mercedes-Benz Multi Screen Ad Experiment – UK In Oct 2012, Mercedes-Benz tapped into the tweeting trend by allowing people to decide the storyline of its ads for the new A-Class car. At the end of the first 60-second TV spot, which launched during a break in The X Factor, it invited viewers to choose what happened next via Twitter using the hashtag #youdrive. The selected ending was then added to the first ad and aired the next day during the same programme.
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Mobile
PwC - IAB Online Advertising Expenditure Report – December 2012
$4.3 $5.6
$7.5 $9.5
$13.0
$17.6
$21.9
$33.8
March Qtr2011
June Qtr2011
Sept Qtr 2011 Dec Qtr 2011 March Qtr2012
June Qtr2012
Sept Qtr 2012 Dec Qtr 2012
Mobile Advertising Revenue by Quarter to 31 Dec 2012
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Automotive sector starting to embrace mobile
http://www.mediapost.com/publications/article/193384/mobile-ads-trump-tv-to-promote-terrain-suv.html#axzz2Kq09hGeY
http://econsultancy.com/au/blog/61962-how-nissan-used-a-mobile-game-to-launch-the-new-juke-nismo?utm_medium=email&utm_source=daily_pulse
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Car brands – the new media owners?
http://www.emarketer.com/Article/In-Vehicle-Connectivity-Takes-Front-Seat-Among-Automakers/1009665
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
How we can help
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Creativity – Our Awards
IAB Australia Awards • The online advertising industry's pre-eminent annual
awards for creativity and effectiveness in Australia
• 14 categories
• Awards Ceremony for over 600 people on 11 July
• Entries open on 5 March
IAB Creative Showcase • A bi-monthly competition celebrating cutting-edge
creativity and innovation
• Winners announced at bi-monthly luncheons, next luncheon 9 April
• creativeshowcase.net.au
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Education - IAB Training Courses
• Highly practical, objective, short & intensive courses held in small group environment. All courses feature the latest IAB research, standards, guidelines & best practices and local case studies.
• Delivered in partnership with The Knowledge Engineers, the leading global digital training provider.
• 2013 Courses:
• Digital Fundamentals (2 days) – Feb & July
• Mobile Fundamentals (1 day) – Apr & Aug
• Display Advertising & Video (1 day) – Mar & Aug
• Measurement & Evaluation (1 day) – Jun & Nov
• Integrated Strategy (1 day) – Jun & Oct
• Digital Media Sales (2 days) – May & Sep
Booking open now at: www.iabaustralia.com.au/training
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Honorary Membership
• The IAB offers a free Honorary Membership program for advertisers
• Membership is company wide
• It gives you access to:
• our online resources, including case studies, research pieces etc
• discounted or free tickets to our events
• discounted rates for training courses and much more
• All we need is the contact details of 3 employees
• We will set everything up for you in 24h
• To join – please talk to Caroline
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Summary & Key Dates
1. Multi-Screen o IAB Multi-Screen Briefing – 6 March
o IAB Training: Integrated Strategy – 19 June
2. Mobile o IAB Research – End of March
o IAB Training: Mobile Fundamentals – 17 April
o IAB Event: Mobile – 19 March
3. Creativity o IAB Awards – entries open 5 March, Ceremony 11 July
o Creative Showcase – 9 April
o IAB Training: Display Advertising & Rich Media – 14 March
o Subscribe to the IABrief, our montly newsletter to stay up-to-date!
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Q & A
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Summary & Key Dates
1. Multi-Screen o IAB Multi-Screen Briefing – 6 March
o IAB Training: Integrated Strategy – 19 June
2. Mobile o IAB Research – End of March
o IAB Training: Mobile Fundamentals – 17 April
o IAB Event: Mobile – 19 March
3. Creativity o IAB Awards – entries open 5 March, Ceremony 11 July
o Creative Showcase – 9 April
o IAB Training: Display Advertising & Rich Media – 14 March
o Subscribe to the IABrief, our montly newsletter to stay up-to-date!
February 2013 IAB Automotive Seminar
© 2013 IAB Australia Pty Ltd
Thank you to our sponsor & hosts:
top related