introducing user experience monitoring

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Introducing User Experience MonitoringDaniel KhanTechnology Strategist @Dynatrace

@dkhan

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Who monitors your site 24/7 already?

Who knows first when your site performs badly?

Who will penalize you for bad user experience?

2010

2015

http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483

Future

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Bounce Rate

Speed Usability

Mobile?

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Bounce Rate

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Speed

Usability & Mobile-Friendliness

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Monitoring the Monitor

www.bva-auctions.com

Lots to offerResults

Real User33%

Bot67%

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Differences in bot behavior

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Looked at single pages that were slow

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The Spiral of Death

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Slow Response Times

Page Errors

Bad Usability

Decreased Sales

Increased Bounce Rates

Decreased Number of Visitors

Bad Search Engine Rank

Frustrated Users

Bad Press and Feedback

Increased Support / Maintenance

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Add to Cart BROKEN

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How to measure satisfaction?Introducing the User Experience Index

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User Experience Index

Satisfied Tolerating Frustrated

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Ingredient #1: APDEX

0 2.0s 8.0s(4 x 2.0s)

Satisfied

Tolerating Frustrated

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Ingredient #2: Errors

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Ingredient #3: User Behavior & Context

Last Action is the Key Indicator

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Ingredient #4: User Environment

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User Experience Index

APDEX Errors

User BehaviorUser Environment

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UEM in Action

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Q & ADaniel Khan@dkhanBlog: http://bit.ly/1Li53zP