intro to social marketing (lunch & learn series)

Social MarketingLunch & Learn Workshop

Lots of potential customers

40 million users:

1. Facebook (33m/750m) – Accessible

2. Twitter (34m/250m) – Older 35-40

3. Linkedin (11m/110m) – Male

4. Pinterest (10m/ 85.5m) – Affluent

5. Google+ (500m) – Presence

6. Instagram – Growing

Global stats from eBizMBA July 2013 (live tracking)

Shed load of tools!

Touchpoints

Golden Rules

• Be honest & consistent

• Share

• Listen

• Inspire

• Learn

Before you get started…

Where to start

I have video…

• Upload to YouTube

• Post on Facebook

• Signpost from Twitter

• Blog about making video

• Stills on Instagram/Flickr

• Preso of stills on Slideshare

• Brag about it on LinkedIn

Marketing’s Big Secret

Read & listen(before you share)

• Blog:content

• Linkedin:credentials

• Twitter:signposting

If you had an hour…

3 – 6 months, for an hour a week:

More website traffic

Improved SEO

Useful customer feedback

Interest from partners & prospects

‘Free’insight

Improved staff engagement

What could it do for you?

Can I show you how easy it is?

• Thank (Twitter)

• Recommend (LinkedIn)

• Video testimonial (post on YouTube)

• Slideshare (share presentation)

• Blog… (I’ll send you the link)

Let’s play