intro social media for cooperative extension directors
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Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension Directors
Anne Mims Adrianblog.anneadrian.comaadrian@auburn.edu August 26, 2009
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Adoption Curve & Phases
http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
flickr.com/photos/yourdon/2715599454/
Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.
flickr.com/photos/28027797@N07/2613148011/
Social media is social which means relationships, engagement, connectedness, and collaboration.
flickr.com/photos/yourdon/2675323741///
Social media provides flexibility, efficiency, scalability, and opportunities for innovation.
Go where the people are
flickr.com/photos/mcgarry/111003432/
Connect & build relationships
Define your goals
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
Try Explore LearnParticipate
by DOING
flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
Where to begin? Pick 1, 2, or 3.
Suggestions for Extension Directors Pick 1, 2, or 3.
Other considerations
Do you offer ways for people to keep up with information about products and services?Do you have ways for customers to comment?Is your web information mobile accessible?Look for other groups, forums, social networks that are being used by your customers.
Sharing
Blogs & Microblogs
Podcasts
flickr.com/jschneid
Instant Messaging
Feed (RSS) Readers
Texting
flickr.com/jswaby
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
Choose the right tool.
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Wikipedia
75,000 - active contributors 13 million – number of articles contributors have worked on
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
Wikipedia
~57 million 2008 monthly visitors~65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
YouTube
70 million – videos (March 2008)95.4 million – videos (May 2009)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
Blogosphere346 million – people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
1 trillion - unique URLs in Google’s index
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
200 million active users
blog.facebook.com/blog.php?post=72353897130
Facebook is the largest social networking site, passing MySpace in 2008www.mashable.com
Women older than 55 make up the fastest-growing age group on Facebook
cnn.com/2009/TECH/04/13/social.network.older/
Twitter stats
3 million - Tweets/day (March 2008)
Tuesday – most popular dayWednesday – close 2nd popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
2.62 billion - number of Tweets as July 14, 2009
Twitter is the fastest growing (752% increase in 2008!)
http://popacular.com/gigatweet/www.mashable.com
Google me Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
Anne Adrianblog.anneadrian.com
aadrian@auburn.edu
Resources
Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/
Resources
How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php
Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebookblog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html
ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html
ResourcesClay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/
Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
ResourcesEngaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/
Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/
Beginner’s Guide to Social Media in Extensioncollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
ResourcesPoscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University
aadrian@auburn.edublog.anneadrian.com
Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009
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