internet marketing costs explored
Post on 25-May-2015
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SEO IS TOO IMPORTANT TO GET IT WRONG.It does matter who you work with...
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INTERNET MARKETING COSTS EXPLORED
2RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
WHAT WILL YOUR INTERNET MARKETING CONSULTANT DO FOR YOU?
We hear it all the time.
“Another SEO Company will do it for less!”
A strong word of caution!
3 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
EASY?
IT TAKES TIME, ENERGY AND KNOWLEDGE TO GAIN LONG TERM RESULTS. THERE ARE NO SHORT CUTS.
No two SEO Consultants or SEO Companies are they same. How they implement, diagnose and execute SEO will vary greatly. Thus the results will vary greatly. If it was easy to obtain a page one Google ranking, anyone could easily implement those changes.
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INTERNET MARKETING COSTS EXPLORED
INTERNET MARKETING IS A SCIENCE.
Google has over 200 different factors it considers when deciding if a website is worthy of a page one ranking. If you are not on page one your website will dramatically lose a huge revenue opportunity.
To compare apples to apples you need to fully comprehend what your internet marketing consultant or company is going to do for you.
Here are my internet marketing services tactics. Keep in mind each of these steps are critical to the overall success (or failure) of your internet marketing campaign.
RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
5 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
Are you willing to skip one of these? I’m NOT.
HERE ARE THE 6 CORE FACTORS.
1.) FOUNDATION
2.) DISCOVERY
3.) TACTICS
4.) CREATE A BUZZ 5.) LINK BUILDING
6.) WEB ANAYLITCS
6 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
FOUNDATION Site Load Time
Site Validation
Browser Compatibilty
Site Penalties
Robot
Site Map
GOAL: A SOLID WEBSITE FOUNDATION!
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Broken Links
Site History
Use of Frames and Flash
Duplicate ContentUsability
Site Navigation
7 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
DISCOVERYCompetition
KEYWORDS (a big one) You need to get this right!
Content
Landing Pages
Local SEO
Over Optimization Penalty
GOAL: DISCOVER WHAT MATTERS.
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File Size
Alt Image Tags
8 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
TACTICS
Domain Name
H1-H6 Headings
Meta Descriptions
Page Titles
Content
Site Navigation
GOAL: APPLY PROVEN BEST TACTICS
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Crawl Test
Keyword Density
9 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
CREATE A BUZZViral Marketing
Optimized Press Releases
Article Writing
Google News
Optimized PDFs
Social Media
GOAL: EFFECTIVE & CREATIVE TOOLS TO CREATE A BUZZ
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Blogs
Videos done Right
10 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
LINK BUILDINGSearch Engines
Directories
Blogs
Social Bookmarking
Social Networking
Social Media
GOAL: LINK BUILDING BY THE RULES, OR YOU COULD BE PENALIZED.
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Internal Link Building
Ranking of Links
11 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
WEBSITE ANAYLITCS
Increased Targeted Traffic
Keyword Rankings
Missed Opportunites
Bounce Rate
New Verses Returning Visitor
User Behavior
GOAL: BURIED IN YOUR ANAYLITCS IS CRITICAL INFORMATION.
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12 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
YOUR COMPETITORSwill get the business if you don’t!
TODAY, YOU NEED TO BE SMARTwith every dollar you spend. Are you getting the highest ROI for your advertising and marketing?
SINK OR SWIM TIMEWith every downturn means an opportunity.
MISSED STEPS MEANSmissed revenues, sales, leads, goals and opportunities.
WE ALL HAVE CHOICES.
13 RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541
INTERNET MARKETING COSTS EXPLORED
EASY?
SUMMARY
Who you work with will impact your results.As often said, “You get what you pay for.”To get the outcome you need, there are no short cuts.If someone will do everything I do to ensure your best results cheaper, let me know. I will hire them!
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