internationalization of creative industry enterprises

Internationalization of Creative Industry EnterprisesInese Andersone

GatewayBaltic is the leading Market and Export Intelligence provider in the Baltic states.We add intelligence to our clients and help them to grow and develop into international markets.Markets:

Baltic states: Latvia, Lithuania, EstoniaNordics: Sweden, Norway, Finland, DenmarkEU: Germany, Austria, France, UK, Spain and other EUEastern Europe: Poland, Czech Republic and other CEECIS: Russia and Belarus

We have served over 650 clients in their international market development.

In short

Market Intelligence:

Understanding the market

Export Intelligence:

Export partner attraction

International Market development

Export Strategy & Plan

Some of our Creative clients

The Red JacketsThe Red Jackets movement was created in 2012 by likeminded people directly involved in promoting Latvia’s exports. 

Why the Red Jackets? Our movement is inspired by a legend - Latvia’s former president Vaira Vike Freiberga.

The movement is built on the idea of a methodical approach for seeking this country’s success stories.

The brightest 25 discoveries were awarded the prize of a Red Jacket – holding of award of being the most outstanding brand of Latvia.

In turn, The Rising Stars are 11 smaller enterprises with high export potential to surprise the world with its innovation, creativity or simplicity. Next steps:- Mentoring for Rising Stars- Education activities for export oriented

companies- A book for promotion of Latvia highlighting

brands and inspiring stories.

Generalizing Creative Entrepreneurs

STRONG:• CREATIVE• MARKETING• BRAND

WEAK• NO business model • NO Sales skills• Dislike SALES and

FINANCIAL topics

Sales is the Blood for the business.

Enterprises should strategically work to ensure revenue to

their business.

GOOD Case studies of Creative companies

Munio Candela

Pompidoo

Brain Games

What is common for them?

Business minded person in the center of the team!

Munio Candela

Pompidoo

Brain Games

To have internationally succesfull business, a creative idea, is not enough.

Success lies in the Team.

If you have a TEAM, then the rest is HARD WORK withmarketing, sales, production, business model,

investments...

Each creative soul needs its manager…

How to create multi-skill, strong and internationally succesful teams?

I• Creative business as a part of Business Administration programme• Business planning – a part of the Arts and Design education• Dedicated team development events for Creatives (like Garage48 for IT

Industry)• Business Plan competitions for mixed teams

II• Mentoring programme for creatives• Experience Sharing possibilities• Educational seminars about sales, finance and business model

III• Incubators supporting the development and needs of Creatives business• Grants for GROWTH , at the START phase and at the INTERNATIONALIZATION

phase – Market studies, Client and Partner searches, exhibitions, publications...

IV• Linking traditional businesses with Creative souls – programms for

industrial design and product development.• Match-making events for Designers and Traditional Businesses

Strategically mixing people

already in the universities

Mentoring and education

Financial and moral support

Link to the Industry

With pleasure we will discuss how we can add intelligence to your business!

Inese AndersonePhone: +371 268 757 82Inese.andersone@gatewaybaltic.com

www.gatewaybaltic.com