international marketing - philippines visit
Post on 23-Jan-2017
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Filipina, Manila
Spain of Asia
±7000 Islands
Most Populated
in ASIA
Most Populated
in World
Highest GDP
in World
Vary in
Size
Vary in
Types
Bottle
Sachet
Mililitre
Local&Global
Super-
market
Modern-
market
“More Brand, Variant
and Sizes Options”
“Less Brand, Variant
and Sizes Options”
•Own Each Lanes, Toiletries,
Body Care, & Hair Care
• Little bit far from Cashier
• Sachet Placement on Lower
Shelf and Bottle on Upper Shelf
• Department Store: Own Men’s
Zone. Focus on Wax or Hair
Gel, Deodorant, Facial
Cleanser
•Only One Product Lane
(Mixed Lane)
• Sachet Placement on
Upper Shelf while Bottle on
Lower and Middle Shelf
• Placement Focus on Sachet
• Variant and Assortment is
low in Modern Retail
Spend a lot of
Time in Choosing
Products
Prefer to buy at
Supermarket
Criteria: Quality,
Brand, Price
People prefer to buy
Bottle
They Consider Eco-
Friendly Factor
Tagalog - Each Region
has its own Dialect
English – Only for
Educated People
Not Connected
With Gadget
Roman Catholic
Association
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