intercultural communication saudi arabia, japan and brazil
Post on 30-Apr-2015
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ADU-BOAHEN PETRAAKBAY DERYA
DURAND SÉBASTIENROSYNSKI MARGARETHE
SCHWARZ TABEA
Cultural norms
Outline
1 2 3
Saudi Arabia Japan Brazil
USE OF SILENCEEYE CONTACT
TOUCHINGSPACE
PRIVACYDOS
DON’TS
Saudi Arabia
Use of silence
S
Emphasis on tone of voice, use of silence, facial clues and body language.
Silence is often used for contemplation.
Eye contact
Be aware of the importance of
good, strong eye contact!
A man's sincerity and
honour can be judged by their ability to look
you in the eye, it also indicates
respect
Touching
No touching between men and women in public places.
Decent amount of touching
between members of the
same gender during
conversations.
Space
Comfort zone: a little less than an arms length
People stand close together and touch each
other while conversing.
Privacy
Never ask a Saudi about his
wife!
The Saudi Constitution does not provide for a right to privacy.
Dos
Address your counterparts with appropriate titles.Abide by local standards of modesty and
dress appropriatelyMaintain strong eye-contact Do use your right hand for gift giving etc.
Don’ts
DON’T appear loud or overly animated in
public
DON’T rush your Arabian counterparts
during business negotiations
DON’T use the german ok sign
DON’T assume during business meetings that
the person who asks the most questions
holds the most responsibility.
USE OF SILENCECONVERSATIONAL OVERLAPS AND
INTERRUPTIONSEYE CONTACT
TOUCHINGPRIVACY
DOSDON'TS
Japan
Use of silence:
Silence is a virtue
Never interrupt or break the silence.
Eye contact
Limit eye contact.
Uncomfortable for Japanese
Touching
• Bowing to each other.
• More touching than a handshake is not comfortable
Combination of both
Privacy
Cultural environment
Social environment
Society not very sensitive to protection of privacy
Dos and don’ts
- Do take things slowly- Do take care of your posture.- Do take business cards with you.
- Don’t blow your noise noisily- Don’t be late.- Don’t hog the conversation.
USE OF SILENCECONVERSATIONAL OVERLAPS AND
INTERRUPTIONSEYE CONTACT
TOUCHINGPRIVACY
DOSDON’TS
Brazil
Use of silence:
Taking turns to speak is not the rule
Use of silence only in groups
Eye contact
Eye contact is important.
Touching
Touching is common
Handshaking & kissing are common forms of greeting
Space
Brazilians tend to get close to each other
Privacy Brazilians display their
emotions openly and don’t hold back their feelings
It’s common to see young people showing feelings in public places
Dos
DO schedule extra time in between meetings
DO expect to spend a lot of time getting to know your Brazilian business counterparts before any business takes place.
DO accept any food or coffee offered to you
DO make eye contact as this shows you are paying attention, interested and honest.
Don’t
DON’T rush business dealings with your Brazilian colleagues and avoid pressing for final decisions
DON’T show feelings of frustration or impatience as this will reflect poorly on you as an individual counterpart.
DON’T publicly criticize your Brazilian counterparts
ANY QUESTIONS?
Thank you for your attention!
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