#instahearts - part 3: geolocations

PART THREE // GEOLOCATIONS

INSTAHEARTSHOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM

GEOLOCATIONSPART THREE

INSTAHEARTS // GEOLOCATIONS

THE PURPOSE OF THESE DISCUSSIONSIS TO SPARK NEW IDEAS...

In three parts – The Core, Amplification, and Geolocations – these SlideShares are by no means an exhaustive set of lists.

As with all elements of social, there is no perfect, one-size-�ts-all formula.

However, there is a tipping point where things start to happen in an almost magical way.

So here’s the conclusion in advance: explore and experiment with all your social media channels and you will slowly crack the code for your unique needs.

INSTAHEARTS // GEOLOCATIONS

GEOLOCATIONS:DRIVE VISIBILITY FROM OUTSIDE IG

Use foursquare to check-in to locations relevant to your pro�le.

Always write a short comment, and hashtag your handle with the comment.

1. The status update for this check-in includes the username as a hashtag. 2. It’s also embeded in the image, which is attached as a photo or share.

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2

INSTAHEARTS // GEOLOCATIONS

Add a tip to the businesses you check-in at via foursquare and attach one of the shares you have created – branded with your handle – if and only if it’s appropriate to the business.

GEOLOCATIONS:DRIVE VISIBILITY FROM OUTSIDE IG

INSTAHEARTS // GEOLOCATIONSExamples of numerous photos and tips added to important locations for the user.

INSTAHEARTS // GEOLOCATIONS

If it’s approriate, try to ‘own’ a location: a place of meeting, an o�ce or even a gym.

Your content must be positive and relevant. It associates you (or your brand) with the place and eventually drives tra�c to your IG.

Again, be responsible here. Don’t park your car on my lawn unless you know I love your car.

GEOLOCATIONS:DRIVE VISIBILITY FROM OUTSIDE IG

INSTAHEARTS // GEOLOCATIONS

If the business on foursquare allows photos to be uploaded, use this chance to put your images in there, as always, tagged with your handle.

GEOLOCATIONS:DRIVE VISIBILITY FROM OUTSIDE IG

Final warning: understand the environment before acting.

INSTAHEARTS // GEOLOCATIONS

This is just the tip of the iceberg...

In two years, 12 million people adopted IG.

Hopefully some of the ideas here will help you start to think of your own ways to capture eyeballs and innovate, because currently, there is no roadmap.

But don’t worry, ideas – and hearts – will come.

In the meantime, happy sharing.

ALEXANDER PATTERSON

MOMENTUM:CREATE YOUR OWN ROADMAP

There are no shortcuts. But there is a tipping point. Keep experimenting and soon the path will be clear.

INSTAHEARTS

INSTAHEARTS // A DISCUSSION IN THREE PARTS

HOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM

Wri t ten by A lexander Pat terson