MILLENNIAL INITIATIVEINSTAGRAMKiara Megan Jeka Riley Gabby
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WHY IS THIS CAMPAIGN NEEDED?
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75.3% OF TEXANS DID NOT VOTE
Voted25%
Did not vote75%
WEEK
LEADER TOPIC
1 Megan Election updates and candidate info
2 Kiara Voter encouragement (why it is important to vote)
3 Riley How to vote
4 Gabby History of voting
INSTILLING A “CALL-TO-ACTION”
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KEEPING THE AUDIENCE HOOKED
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LINKING TO THE OTHER PLATFORMS
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