instagram for resort marketing
Post on 17-Jan-2015
37 Views
Preview:
DESCRIPTION
TRANSCRIPT
MARKETINGInstagram for
The goods‣ Visual communication
‣ Social media
‣ About Instagram
‣ Strategy
‣ Examples
‣ Q & A
How to use instagram for destination marketing
The
5
VALUE
visual communication
1000 words
languageemotion
travel
56% create or curate
social media
CommunityEngagement
mobile users15% social media
INSTAGRAMAbout
15
BURBN
October 201025K users in 1hr1 million users
FacebookPhoto mapWeb profilesPhotos of you
by the numbers
100 million users40m photos daily8500 likes/sec1000 comments/sec
12% online adults
66% Facebook12% Pinterest16% Twitter
50% more time than twitter
>
27% 18-29 yrs8% 30-49 yrs6% 50-60 yrs
STRATEGY
‣ Awareness
‣ Increased positive sentiment
‣ Engagement
‣ Loyalty
‣ Grow fans
‣ Developer customer relations
‣ Increase web traffic
‣ Showcase
Objectives
EXAMPLES
community + content
Engage
Play video
facilitate
Play video
Create
Curate
Contest
Integration
Play video
Conclusion‣ No GMOOT
‣ Embrace visual communication
‣ Get strategic
‣ Approach
‣ Content
‣ ‘gram away
Rory TuckerInteractive Director
@rorytucker@originvoicerory@origindesign.caorigindesign.ca
MJ LegaultPartner and Strategy Director
@originvoicemj@origindesign.caorigindesign.ca
top related