instagram as a tool for advocacy - agchat 2014 cultivate and connect conference, austin, texas

Instagram is PicturesAmy E. Hays

Texas A&M AgriLife Extension ahays@tamu.edu

more than

Insta

AWESOME

Add filters to photo’s to enhance or “fun” the

experience

http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/

Uses #hashtags and other common

social media

practices

‘Shares’ (‘plays’ nice) with other social networks

Photo mapping

capabilities

More on this later

A little on the

Numbers

150 Million Active Users

The Basics

Allows for unlimited space to describe your photo

Allows for use of #hashtag (multiple up to 30)

Ability to link, share, or email

Add a picture (from your phone, OR con-nect to existing photo repositories

Users can “love” or comment

"Selfie!" by Sandra Jovanovic  Attribution-NonCommercial-NoDerivs License

A Picture is Worth a Thousand Words

Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/

Hundreds of things you do ….few people get to EVER see or do

http://gardenofeaden.blogspot.com/2009/01/how-to-grow-asparagus.html

Gender Matters for Generation Y– www.atkearney.com

What does Advocacy look like on Instagram????

https://www.flickr.com/photos/bionicteaching/6723636413/

Use your photo’s to show the ordinary to the extraordinary

Don’t hesitate to tell the WHOLE story!

Use this space, don’t just give a brief

Follow Best Practices for quality content writ-ing:

Be descriptive: This is a great pictureThis is a great picture of Asparagus right before it is ready to be harvested. As-paragus plants are planted in small rows which allow equal sunlight and water to each stem.

Link if you have them:Asparagus is a great crop in zones 1-8, read more at http://tamu.edu/soilcrop/asparagus.-tamu.edu

Follo

w o

thers

Hashtags?Use EM!Instagram allows (and promotes)

#hashtags to aggre-gate content

#felfie – Farm Selfies!

5719 Pictures in

Instagram tagged

#felfie (March 2014)

2014 has been

designated the YEAR

of the FARM SELFIE

#plelfie – Plant Selfie!

#MyParkPic – Texas Parks and Wildlife State Park photo contest

669 Pictures in

Instagram

6 week contest

InstaPonder….

PhotoMap option in Instagram

When you upload a photo, you have the option AT THAT TIME to add a location

(x,y – coordinate data)

FYI – default is OFF, you must turn on this option EACH time you load a picture

Hmmmm….• Location of farmers markets?

• Farms that allow pick your own?

• Farms to visit?

Hmmm….Hmmmm• Crop/field

monitoring – pictures over time

• Field condition – pictures over time

• Animal identification

• Hay for sale

Hmmm…Hmmm…Hmmmm

• Crop emergence

• Pest emergence

• Citizen scientist

• Invasive species mapping

Summary• Social networking centered around pictures

• Create story through your pictures

• Advocate through message section

• Uses Hashtags

• Geotagging capabilities open new options

Amy E. HaysTexas AgriLife

Extension

aggie94_amy

ahays@tamu.edu