inspiring brand loyalty through social media
Post on 12-Jan-2015
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Inspiring Brand Loyalty Through Social MediaMarch 14, 2011Vicky Hastings
About Maxwell PR
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Source: Ad Age/Ipsos Observer 2011
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Consumers are rewarding brands that align with their values
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And they’re vocal
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Be personaland authentic
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Affirm your values
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Involve fans in your brand
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Engage, entertain, share your point of view
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Make your story easy to grasp
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Educate, but make it fun
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Understand the importance of bloggers
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Leverage sampling and couponing opportunities
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Investigatelocation-based marketing
Take advantage of TripAdvisor’s owners’ center
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Surprise and delight
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Reward loyalty
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Connect directly in the real world
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Inspiring Brand Loyalty• Be personal and
authentic• Affirm your values• Involve fans in your
brand• Engage, entertain
and share your point of view
• Surprise and delight• Reward loyalty
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Thank you!Vicky Hastings503.231.3086vicky@maxwellpr.comwww.twitter.com/vickyhastings
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