inspired marketing: how to leverage emotions in seo by keesa schreane - #sejsummit ny
Post on 22-Jan-2018
584 Views
Preview:
TRANSCRIPT
SPONSORED BY
#SEJSummit
@KeesaCamille
The Psychology of Service Marketing
This session offers a recipe for service marketing,
discussing how we can leverage content and SEO to
serve customers and enjoy long-term relationships with
them.
SPONSORED BY
Psychology of Service
Marketing:
3 Ingredients
• Association
• Authenticity
• Awareness
#SEJSummit
@KeesaCamille
SPONSORED BY
@KeesaCamille
• Content and Digital Marketing
• FinTech, Technology Marketing,
Financial Services Marketing
• Thomson Reuters, Girls Scouts,
Bank of America, Citigroup
#SEJSummit
@KeesaCamille
SPONSORED BY
We desire to associate with
1) A reflection of how we
want to be perceived
2) An experience
3) A Community
#SEJSummit
@KeesaCamille
SPONSORED BY
We desire association
#SEJSummit
@KeesaCamille
SPONSORED BY
We desire that others are aware of our needs
• Do understand me and my needs today?
• Can you predict what I’ll need in the future?
#SEJSummit
@KeesaCamille
SPONSORED BY
We desire authenticity
• Do you want a relationship with me or just a sale?
• Do you spend time with me?
• Do you appreciate me?
• Are you ready to serve me?
#SEJSummit
@KeesaCamille
SPONSORED BY
Bringing it all together
• Understand who I am and who I aspire to be, clarify how your
brand reflects that
• Demonstrate your awareness of my environment, future
challenges and victories and how your brand adds value
• Authentically appreciate me and our relationship
• Prepare to serve, not just sell
#SEJSummit
@KeesaCamille
SPONSORED BY
@KeesaCamille
#SEJSummit
@KeesaCamille
SPONSORED BY
top related