insights from lisa cron, story consultant and instructor at ucla

10 Inspirational Moments from LISA CRON

PRESENTS

Story Consultant and Instructor At UCLA

Extension Writers’ program

Author of Wired for Story: The

Writer’s Guide to Using Brain

Science to Hook Readers from

the Very First Sentence

1. Story is what makes us human - WE’RE WIRED TO TAKE INFORMATION IN

THROUGH STORIES

2. Story is how someone changes as a result of trying to achieve WHAT TURNS OUT TO BE

A DIFFICULT GOAL

3. Stories should always answer the question -

HOW IS THIS GOING TO HELP OR HURT ME?

4. Story is always about our human challenge and struggle… IT HELPS ZERO IN ON

WHAT WE NEED TO CHANGE INTERNALLY

5. A ‘good’ story: 1. ISN’T ALL THAT IT SEEMS

2. HAS A PATTERN THAT HAS BEEN BROKEN

3. NEEDS SOMETHING TO HAPPEN TO FIX IT

6. Every decision we make is emotional - STORIES TRIGGER

THAT EMOTION

7. Hope is the emotion that you

ALWAYS WANT TO

LEAVE WITH PEOPLE

8. Answer these four questions to write an effective story:

1.  Who’s your audience and how do they see the world?

2.  What action do you want them to take?

3.  Why aren’t they doing it now?

4.  What do they need to overcome their fear?

9. To be believable, LET YOUR STORY

MAKE YOU SEEM VULNERABLE

10. ere’s no writing - THERE’S ONLY REWRITING

Everybody feels like they’re faking it!

BEST ADVICE

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