inside the mind of a supercharged ppc strategy

INSIDE THE MIND OF A SUPERCHARGED PPC STRATEGYOne proven strategy to dominate the PPC game, break away from the stranglehold of marginal gains and outperform your competitors

ABOUT ME...Full-time Account Director and Product Manager at Genie but also:

• Marketing professional since 1999• Marketing and sales consultant since 2004• Fully qualified Mind Performance Coach – worked

with more than 1000 people• Master hypnotist• Martial Arts athlete and instructor

ABOUT GENIE GOALS…

Paid Search Specialist▪ Everyday, all day,

all we do is Paid Search

Performance Only Model▪ We take all the risks

▪ We are incentivised by sales not spend

▪ Our clients never miss CPA targets

Obsessed About Winning

▪ Winning team (Genie Academy)

▪ Winning technology – Clarence

▪ Winning methodology

SUCCESSFUL PAID SEARCH STRATEGY

(amara.com)Client X

SUCCESSFUL PAID SEARCH STRATEGY

Client Y

SUCCESSFUL PAID SEARCH STRATEGY

Client XY

SUCCESSFUL PAID SEARCH STRATEGY

Client Z

SO WHAT’S INSIDE THE MIND OF THIS EXTREMELY SUCCESSFUL PAID SEARCH STRATEGY?And why is it so important?

SUCCESSFUL PAID SEARCH STRATEGY

▪The Mind

▪ The Resources

▪ The Methodology

THE MIND

Confidence

Personality Types

Goals

Core BeliefsHabits

Neuro Associations

Primary Psychological Needs

Positive Thinking

Ambition

THE MINDAmbition – Thinking BIG

THE MINDTHINKING BIG

Not just a goal…

A BIG goal…

THE MINDTHINKING BIG

“To a man, it’s simply impossible”

Ford replied: ''Produce it anyway.” Henry Ford

THE MINDTHINKING BIG

7 TIMES TOUR DE FRANCE CHAMPION

POST CANCER!

THE MINDTHINKING BIG

If you don't have a mountain, build one and then climb it. And after you climb it, build another one; otherwise you start to flat line in your life.

Sylvester Stallone

BACKRUB…

GOOGLE

THE MINDTHINKING BIG

▪ Eliminate the limitations we inflict on ourselves

▪ Shifts our focus

▪ It raises the bar – prompts improvement

▪ It’s exciting

▪ It’s contagious, colleagues, boss… everybody

▪ Eliminates their fears

▪ It sets their own path

▪ It prompts improvement

▪ It’s more exciting

▪ It’s personal

• THE MINDTHINKING BIG (FOR THOSE AROUND US)

THINKING BIG IN PAID SEARCHPractically means…

AIMING BIG

How do we DOUBLE this account?

▪ New client meetings

▪ Clients reviews

▪ Our business

GOING IN BIG

Go in BIG to:

▪ Get data… fast

▪ Help set high CTR

▪ Find your magic position (hopefully

within first three, if not more CRO work is

likely to be required)

▪ Achieve maximum expansion

Then…

• Optimise

• Achieve maximum profits

• Go granular (CPAs set at product level)

• Repeat (Think BIG, Go in BIG, Optimise)

GOING IN BIG

TAKE ACTIONAn idea without action is like a table without legs…

@lucasenatore - @geniegoalsluca.senatore@geniegoals.co.uk0844 415 5532 – 07769 833 144