innovation in large companies

Big Com

4ProblemsWithBigCompanyInnovation

Chris CurranPwC

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1. Unclear Focus & Roles

Your Primary Innovation Mission?

• Create new products and services• Create/extend customer engagement• Improve business processes• Improve the IT function

75% Internally Focused

Source: PwC Digital IQ Survey, 2012

2. It’s Managed

Everything is not ROI!

Behind On Par Ahead

Market Position Achieved

Stay inBusiness

ROI

Experiment

InvestmentType

Established

Emerging

MARKET FOCUS

Innovation Measurement

Source: PwC Digital IQ Survey, 2012; Top Quartile Performers Only

ExplicitBusiness

Value

# IdeasTo

Market

NotMeasured

# Ideas

42%

35%

25%

14% 14%10%

Budget #Patents

3. It’s Not Managed

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4. It’s Disconnected

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4 Things to Remember

1. Agree on explicit expectations

2. Manage it, but differently

3. Ringfence

4. Connect it to the rest of the business

5 Innovation Operating Models

1. Integrated Product/Service Design

2. Function-specific Team(s)

3. Innovation Network

4. Innovation Workshops

5. Innovation Overlay

cbcurran

chris.curran@us.pwc.com

CIO Dashboard Blogwww.ciodashboard.com

Digital IQ Studyhttp://www.pwc.com/us/DigitalIQ