innovation and wow! factor in telenor · key strategic ambitions telenor group internet for all...

Innovation and Wow-factor! in TelenorBerit Svendsen | Executive Vice President and Head of Telenor Norway

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Telenor Film

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Telenor NorwayTelenor Norway

• More than 150 years' history in Norway

• 4.200 employees

• 3,2 million mobile customers. 860.000 broadband customers & 526 000 cable TV customers

• Revenues 2013: 25 billion NOK.

• More than 150 years' history in Norway

• 4.200 employees

• 3,2 million mobile customers. 860.000 broadband customers & 526 000 cable TV customers

• Revenues 2013: 25 billion NOK.

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton, Founder of Wal-Mart

Key strategic ambitions Telenor Group

Internet for All Loved by Customers Efficient Operations

Passionate employees

Impact Societies

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ATEG

YEN

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Monthly growth of mobile data in Telenor Norway’s network - 13 times from Jan’11 to Jan’14!

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0%

200%

400%

600%

800%

1000%

1200%

1400%

jan-

11fe

b-11

mar

-…ap

r-11

maj

-11

jun-

11ju

l-11

aug-

…se

p-11

okt-1

1no

v-11

dec-

11ja

n-12

feb-

12m

ar-…

apr-

12m

aj-1

2ju

n-12

jul-1

2au

g-…

sep-

12ok

t-12

nov-

12de

c-12

jan-

13fe

b-13

mar

-…ap

r-13

maj

-13

jun-

13ju

l-13

aug-

…se

p-13

okt-1

3no

v-13

dec-

13ja

n-14

feb-

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A true global platform for innovation, growth and Internet to all!

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INTERNET FOR ALL!

There is great opportunity in providing people with affordable internet connectivity

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Stimulate usage

Monetize

Enable use

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In addition we will build positions in new service areas with attractive stand-alone revenues, like Financial Services, M2M, etc.

Understanding the Customer

Network

Customer Service Understandable Price Plans

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A multiplicity of customers who want more and more

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…with mixed knowledge of technology

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… and with varying willingness to pay

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Innovation & Customer Centricity

The plattform: A simple, clear and customer centric strategy!

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Mobile Operators Scope 1990

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MobileNetworks Services

Devices

Customers

Mobile Operators Scope 2014

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MobileNetworks Services

Devices

Customers

We are running three mobile generations at same time -when can 2G and 3G be terminated?

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1G/NMT

2G/GSM

3G/UMTS

4G/LTE

Telenor prediction;

3G until 20202G until 2025

M2M and Internet of things will add billions of terminals

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The «Automatic Sales Tips» Project was Initiated to Secure a Relevant Customer Dialogue and Higher Profitability

#selfie #femalebloggers#traditionalist #businessman

Big Data

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Summary

Telecom = Continuous Change… and heavy growth in data usage!

LTE/4G = First global mobile standard! Will drive innovation and investments, and be a key tool in providing Internet for all!

The Customer Experience Triangle: To maximize the customer experience the mobile ecosystem has to work seamless between network, devices and services!

Understanding the customer is crucial to drive innovation, change and stand out on customer satisfaction!

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Thank you for your attention!

@BeritSvendsen