innovation and communication' by prof. ujjwal k chowdhury

Prof Ujjwal K Chowdhury

Dean, Whistling Woods School of Communications, Mumbai

Former Dean, Symbiosis International University, Pune

Managing Editor, NGI (New Global Indian), Dubai & Delhi

Consultant, Acore Education & Media, Dubai

Innovations in

Media & Communications

ENGAGEMENT is the KEY

Communication Functions Evolved

Educate, Inform, Entertain: Traditional Media

Edu-tain, Info-tain: Branded Media

Persuade, Sale: Advertising/Marketing Media

Interact, Involve, Respond: New Media: First Generation

ENGAGE: New Media: Second & Third Generation

EMPOWER: Futuristic Media

CONVERGENCE is the BASE

Convergence in Communication Technologies

Convergence in Media Consumption

Convergence in Media Buying

Convergence in Content Delivery

Convergence in Media Markets

Convergence in Media Skills/ Human Resources

DIGITIZATION of CONTENT Digital Television Production & Distribution

Print Media: Evolving Digital Delivery through the Cyber Media, Ipads, Mobile devices

Cinema Production & Exhibition

Internet Radio & Internet Television

Animation/VFX/Gaming Entertainment

Digital Advertising

New Media PR & Corporate Communication

Social Media use in Branding

Digital Impact: World Cup Cricket victory of India, Anna Hazare led Anti-Corruption Movement, Tinglish song Kolaveri Di

CONSEQUENT INNOVATIONS Integrated Marketing/ Social Communications

Convergence of Media based Communication Education

Pyramid-structured, Learner-centric Media Education

Experiential Brick & Mortar Education in Media

Make your content travel across media seamlessly (Agent Vinod turned into a graphic novel and a computer game)

Multi-media Journalism/ Multi-media Entertainment

Multi-media Ownership

Multi-media Content Creation TO Consumption TO Monetization

Life Cycle of Media Content

Content Production

Content Delivery

Content Protection

Content Monetization

CHANGE THE PARADIGM Think Multi-skilling

Think Digital

Think Low Costs

Think Collaboration

Think Flat Organization

Think Younger

Think Visual

Think Original

Produce Less, but Original; Market and Sale More across Platforms