infosys cmi talk making ocm even more valu eable 26 july, 2012 v2.1 jack keen
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Making OCM even more VALUEable
The Urgent Need for Stronger Links between Organisational Change Management and Value Realisation
Jack Keen Value Analytics Leader
Organisational Transformation Practice Infosys, Limited
Jack_Keen@infosys.com
Table of Contents
• Why OCM can benefit from more value realisation focus
• Three techniques for boosting OCM’s value focus
• Conclusions
• Discussion, questions
• Appendix
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Common OCM challenge
• So many stakeholders….
…..so much complexity
….so little time to figure it out
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…in the midst of your time-starved OCM work on “Project MegaMega”, someone handed you this information. Would you find it of use? Why or why not?
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What if……. Individual Project Benefits in Proportion to All Benefits
What’s the secret sauce? It’s using “value” to focus OCM activities
• Program success is about being:
• On-time and…
• On-budget and most importantly…
•On-Value
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OCM typically covers a lot of critical activities
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Everything OCM becomes more powerful with a proactive Value Realisation focus
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Everything OCM becomes more powerful with a proactive Value Realisation focus
Value Realisation essentials
OCM must ensure
- Stakeholder-supported Business
Case with clear, measureable
goals to Top 10 benefits
- Metrics-based accountability
- Benefits Tracker
Table of Contents
• Why OCM can benefit from more value realisation focus
• Three techniques for boosting OCM’s impact
• Conclusions
• Discussion, questions
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Value Realisation essentials OCM must ensure
- Metrics-based accountability
- Benefits Tracker
OCM Tip#1: Do Business Case “Quick Audit”*
Top benefits helps focus:
- OCM strategy and plans
- Stakeholder
communications
- Training strategy
- Business Readiness
focus
- Job, org design
emphasis, etc..
A robust business case (BC) is crucial to
value success. Most have serious value
leaks. Use a Quick Audit* to fix before
OCM is fully launched.
*Source: Making Technology Investments Profitable:
ROI Roadmap from Business Case to Value
Realization” (Jack Keen, John Wiley & Sons, New
York, 2011, 2nd edition
7 “C’s” key BC audit areas
- Correct fit?
- Concerns of whom?
- Complete (tangibles and
intangibles)?
- Connected to co. goals?
- Credible rationale?
- Concisely explained?
- Compelling value story?
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OCM Tip #2: Focus OCM by linking top benefits so key stakeholders see “What’s in it for me?* TRADITIONAL VIEW
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FIELD
Benefit links helps focus OCM’s:
Stakeholder engagement, communications,
training, business readiness, et al *Source: “Making Technology Investments Profitable: ROI
Roadmap from Business Case to Value Realization” (Jack
Keen, John Wiley & Sons, New York, 2011, 2nd edition
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OCM Tip #2: Focus OCM by linking top benefits so key stakeholders see “What’s in it for me?* VALUE VIEW
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FIELD
Benefit links helps focus OCM’s:
Stakeholder engagement, communications,
training, business readiness, et al *Source: “Making Technology Investments Profitable: ROI
Roadmap from Business Case to Value Realization” (Jack
Keen, John Wiley & Sons, New York, 2011, 2nd edition
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OCM Tip #3: Know where “value leaks”* occur and plug them
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*Source: Making Technology Investments
Profitable: ROI Roadmap from Business Case
to Value Realization” (Jack Keen, John Wiley
& Sons, New York, 2011, 2nd edition
Integrate OCM
strategy with
these 8 areas of
value leakage.
For example,
make sure the
metrics are
correctly
defined and
fairly assigned
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Benefit links helps focus OCM’s:
Stakeholder engagement, communications,
training, business readiness, et al
Table of Contents
• Why OCM can benefit from more value realisation focus
• Three techniques for boosting OCM’s value focus
• Conclusions
• Discussion, questions
• Appendix
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• Being “on-value” is the ultimate key to project success
• Value expectations helps OCM focus
its efforts • Making sure your OCM is truly
VALUEable is a win-win for everyone, especially senior executives
• Let’s go for it!!!
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Conclusions
Table of Contents
• Why OCM can benefit from more value realisation focus
• Three techniques for boosting OCM’s value focus
• Conclusions
• Discussion, questions
• Appendix
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Discussion, questions
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“Making OCM even more VALUEable: The Urgent Need for Stronger Links between Organisational Change Management and Benefit Realisation” Jack Keen’s presentation to: Change Management Institute 26-July, 2012, Melbourne
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*Source: Making
Technology
Investments Profitable:
ROI Roadmap from
Business Case to
Value Realization”
(Jack Keen, John
Wiley & Sons, New
York, 2011, 2nd edition
Appendix: Business Case “Quick Audit*”
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