infographic | passport to chinese overseas online shopping

sales

PASSPORT TO CHINESE OVERSEAS ONLINE SHOPPING

By Uncle Advertising – June 2014

MARKET OVERVIEW

TOP REASONS

Young (1980’s)

Middle Class(RMB 70000-180000/year) 60%

Overseas online Chinese consumers are young urban women.

China overseas shopping transactions (in millions RMB) 2009-2013

Trust = Genuine Avoiding fake goods,

concerned about food safety

Multiple choice Some products aren’t

available in China.

Price & discounts Avoiding value added

taxes, import tariffs and consumption tax

TOP BARRIERS

PRODUCT CATEGORY

CHINESE CUSTOMER PATHWAYS

Popular portals

Popular online store

Fashionand beauty

Imported food Personalelectronics

Foreign language issues

Not sure which vendor to buy from

Not sure how to make purchase

Mistakes in online payment

Customs clearance

Too long to receive order

Haitao VS Daigou

Browsing merchant siteImpulse driven by promotionComparing prices

Friends recommendationsBrowsing portalsSeasonal promotion

Looking for quality assuranceLooking for customer review

Language barrier

Trust issue

Language barrier

How to use Paypal?Alipay is not available.No international credit cardsRisk of credit card fraud

Payment process

Some e-commerce sites do not ship internationally.Need to !nd a shipping company that will deliver at reasonable costReceiving expired products owing to lengthy transport time

Uncertain about the delivery timeCustoms issuesReceiving expired products owing to lengthy transport time

OPPORTUNITY

Post transaction and delivery

Trigger

Search

Evaluation

Transaction

Post transaction and delivery

After sales support

Repeat

Educate Enable Engage Incent

Counterfeits

Returning goods or getting a refund can be di"cult.

Where do Chinese customers find overseas products?Chinese consumers rely heavily on reviews

and recommendations to guide their purchase decisions.

ERROR

Only good shopping experience will make Chinese customers buy again.

Guide Chinese customers step by step for an easier and better shopping experienceOffer all integrated solution including payment and delivery to Chinese customerReduce the number of steps in order to avoid losing potential customersReassure Chinese customers

Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide ‘creative solutions’ which build brands and businesses in China. We help brands to listen, understand and engage in conversations in Chinese social media: Weibo and Wechat.For more information, please visit our Linkedin company page Uncle Advertising (scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at elsa.bouillot@uncle-ad.com. Contributors: Elsa Bouillot, Josselin Roulet, Debora Rose Murwiki, Chuck Chen.

50 120265

480744

2009 2010 2011 2012 2013

Approx. 1/3 more expensive in China

?

“ocean search”buying online from

overseas e-retailers

“buy for”buying overseas products

through contacts, agencies or individual sellers

Y 4898 Y 4000

milk

■⤖⦽㝊

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