infographic: challenges marketers face
Post on 17-Jul-2015
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3 Valued Attributes
Tech Marketers Top Challenges &
Research Services
Source: IDG Research Tech Marketing Priorities Worldwide, 2014
For more information please contact Janet King at janet_king@idgresearch.com
How do I accurately measure
& prove ROI?
24% 14%19%How do I
generate/nurture more quality
leads?
How do I best spend my
money? Do more with less?
TOP CHALLENGES
% critical/very important
Attributes VALUED MOST in a media partner
Delivers on promises
Demon-strated reach
into key targets
Competitive pricing/demon-strated
ROI
High quality
premium audiences
Responsive to needs/interests
Respected editorial content
Strong lead gen programs & market knowledge
92%91%
86%84%
83%
79%78%
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