influitive boston user group 2015

Hello Boston!Welcome to the Influitive User Group : )

2

Yearly comparison…

#advocatemktg

Engaged Advocates

9,734

34579

Challenges Completed

126,000

1,074,845

20142015

3X 8X

3

Yearly comparison…

#advocatemktg

Social Shares

11,491

260,439

Referrals Submitted

3,431

14,565

20142015

22X 4X

Tipping Your Servers…and Advocacy!

How does candy impact

tips?

3%

14%

23%

Tipping Your Servers…and Advocacy!

RECIPROCITY

The human need to give back

Why?

GIVE MORE GET MOREHubs that…

BETTER

BETTER

Giving Better…

Business Value

Professional Value

Personal Value

Experiential Value

Business Value

Help advocates achieve greater results for their

organizations

Business ValueJoined AdvocatesChallenges Completed

96% Soliciting Value 67% Soliciting Value 24% Education

Business Value

Education

Valuable

Quick & Easy

Business Value

Professional Value

Help advocates drive their careers forward

Professional Value

INSIGHTTHOUGHT LEADERSHIPNETWORKING

INSIGHTTHOUGHT LEADERSHIPNETWORKING

Mentor Programs & Community

Speaking Opportunities Sector Education

Heather,

Personal Value

Give advocates value in their lives outside of work

Personal Value

Rewards Perks

Personal Value

Rewards

Tailored

Contextual

19 Redemptions in

one week

100% Redemption

Rate

Set as goal by 6

advocates in one

week

Personal Value

Perks

Unexpected!

Personal Value

“PERKS”

Surprise

Personal Value

Rewards Perks

Specific and Tailored Simple and Unexpected

Experiential Value

Offer advocates the best possible experience

Experiential Value

Experiential Value

VS.

Experiential ValueAutomated

Digests

6.37%

Challenge Notifications

23.8%

Open Rates

Click Through Rates

Open Rates

Click Through Rates 19.2

%

38.7%

Experiential Value

VS.+

Experiential Value

Fun

Experiential Value

Customized notifications

compliment automated digests!

Have some fun!

If you give...Business Value

Professional Value

Personal Value

Experiential Value

If you give...Business Value

Professional Value

Personal Value

Experiential Value

RECIPROCITY IS FUNDAMENTAL TO ADVOCACY

Don’t just think about what value you can get…

…Think about what value you can give - and give

better!

And… when you get candy……tip generously!

74

75

76

Thank You Slide

77

Reviews

Social SharesReferences

Engagement Referrals

78

2015 Target

Engaged Advocates: 500

Referrals: 1000

79

FUN

INFO

ASK

80

CAMPAIGNS

81

February

March

April

82

83

84

85

KISS

86

ATTRACTIVE

87

88

89

90

• 180 social shares

• 57 testimonials

• 30 community posts

• 20 referrals

• 6 product reviews

91

PREPARATION

92

MARKETING

93

SCARCITY

94

95

96

97

98

99

• +300 Challenge Completions

• +2 Challenges / Session

• 18% Engagement Increase

• Top of mind

100

PERSONALITY

101

RELATABLE

102

SUMMARY• KISS

• Attractive

• Marketing

• Preparation

• Scarcity

• Personality

• Relatable

103

One more thing...

104

VIP COMMUNITY

#advocatemktg

105

VIP COMMUNITY

#advocatemktg

vip.influitive.com/community

106

Thanks a TON.

Stay tuned for Steve!

Product UpdateSteve Organ

Sr. Product Manager

108

Agenda

•Introduction

•Recently released

•Product Themes for the Year

•Discussion

109

Steve Organ, Sr. Product Manager

• Based in Influitive’s Toronto office• Been with Influitive since 2011• Bachelor of Arts Psychology and Music• Eloqua (2000 – 2007)• InQuira (2007 – 2011)• Other Interests: Ice Hockey, Double Bass

110

It’s been an exciting year!

•Referral tracking

•Integration library

•Experiences

•Community beta

•Mobile app relaunch for iOS

•Real-time targeting

•Challenge suggestions

•Branding improvements

Product Themes

This Year

112

Product Themes

1. Demonstrate value of the advocacy program

2. Assess program health and Promoting best practices

3. Easier to maintain & Faster time to value

4. Enhance core advocacy use cases (referrals, social amplification)

5. Engaging advocate experience

6. Continue to support Community

113

1. Demonstrating Influitive’s Value

114

2. Assessing health of Advocacy Program &

Promoting best practices

Monitor the health of your advocacy program at-a-glance

115

2. Assessing health of Advocacy Program &

Promoting best practices

See how your program stacks up against similar customers

116

3. Easier To Maintain & Faster Time-To-Value

• Challenge Calendar

• Bulk Editing/Publishing Challenges

• Discover fresh and popular content in the template library

• Simplify the administrator onboarding process

117

4. Enhancing Core Advocacy Activities

• Referrals as a complimentary offering to the AdvocateHub

• Easy for admins to moderate the referral progression and compensation

• Customize the referral flow to reflect your business process

118

4. Enhancing Core Advocacy Activities

•Surround Selling: Suggested Referrals

•Get targeted introductions from connections within the hub

119

4. Enhancing Core Advocacy Activities

•Social Amplification

•Scheduled sharing of social content

120

5. Deliver a Highly Engaging Advocate Experience

•Updated challenge card design

•Optimized on displaying actionable challenges to Advocates

121

5. Deliver a Highly Engaging Advocate Experience

Android App - Coming Soon!

122

5. Deliver a Highly Engaging Advocate Experience

Gamification Improvements

•Dynamic leaderboards: This Week, This Month, All-Time

•Group levels into standard buckets that reflect advocacy lifecycle

123

6. Develop A Competitive Community Offering

More Forum Types

•Question & Answer (Quora, StackOverflow)

•Ideas/Product Steering Board Forums

124

6. Develop A Competitive Community Offering

Community Improvements

•Advance moderation abilities

•Document support & collaboration

•Public sharing

•Polls

•Community gamification