influencing others with data
Post on 13-Apr-2017
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There’s what you learn and there’s what you do. Being a successful student will depend on you’re
ability to translate one into the other.
E A C H T I M E Y O U E N C O U N T E R N E W I N F O R M AT I O N .
P E R S O N A L L E V E L
E A C H T I M E Y O U E N C O U N T E R N E W I N F O R M AT I O N .
P R O F E S S I O N A L L E V E L
T H R O U G H O U T T H E R E M A I N D E R O F M Y L I F E , I W I L L S E E K T O L E A R N B Y W H AT I H E A R , S E E , A N D F E E L . I W I L L W R I T E D O W N T H E I M P O R TA N T T H I N G S I L E A R N , A N D I W I L L D O T H E M .
R I C H A R D G . S C O T T
E A C H T I M E Y O U E N C O U N T E R N E W D ATA .
P E R S O N A L L E V E L
E A C H T I M E Y O U R A U D I E N C E E N C O U N T E R S N E W D ATA .
P R O F E S S I O N A L L E V E L
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
1 . I N T U I T I O N 2 . R E A S O N I N G
We are built to listen and tell stories.
Use your story to trigger intuitions, the mind of the listener will then latch onto your reasoning.
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
W H AT D O I N E E D T O K N O W T O B E S U C C E S S F U L ?
• PRIORITY
• VALUES/BELIEFS
• KNOWLEDGE
• HISTORY
• POLITICS
• AUTHORITY
• PASSWORDS AND LANDMINES
• INFLUENCERS
• NORMS/EXPECTATIONS
• TIMING
• FANTASY THEMES/SYMBOLS
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
TYPICAL ORG. CHART
I know my place. !?!?!
(UNDERGOING INNOVATION.)
Reconciling this dual-reality isn’t always easy:
When it gets hard, we fall back to what we know.
TYPICAL ORG. CHART
I know my place. !?!?!
(UNDERGOING INNOVATION.)
If referential power can’t be established and collaboration stalls, the group will likely to either disband or resort to reward/coercion power plays.
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
People behave better when they have a sense of accountability.
• Generate documentation: project plans, creative briefs, post-mortems
• Circulate meeting notes that capture discussion points, what was decided, and what the next steps will be.
• “Put the pain in the right place.”
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
If you don’t agree with me it must be because you are ignorant, because if you knew x, y, z then, you’d change your mind.
O T H E R W I S E …
Then you must be complete evil and must be eliminated.
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
M A K E A N O B S E R VAT I O N
A R T I C U L AT E T H E R I S K / O P P O R T U N I T Y
E X T E N D A R E C O M M E N D AT I O N
C O N C E P T S
• Once upon a time …
• Rhetorical Situation
• Whole Brain
• Social Capital
• Referential Power
• Generating Accountability
• Manichaesim
• Communicating for Change
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