industry analysis - luxury vehicles
Post on 10-Aug-2014
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Overview of an industry that our team focused on the luxury automotive segment.
TRANSCRIPT
Industry Analysis
Aslan Maleki
Miles Colwell
Sara Kim
Chad Robertson
Luxury Vehicles
Automotive Market
Luxury Vehicles
Total Market Size
Age of Market
Century of History
Bigger Target Client
Foreign and Euro Dominated
Purchasing Patterns
Market Share of Brands
Who Can be Behind the Wheel?
Demographics
Brand Loyalty vs. Industry Average
Brand Loyalty vs. Industry Average
Even in Times of Need
Changes in the Overall Market
Leasing
Stages of Cycle
Threats
K900 Equus
Domestic vs. Foreign
Outlets of Marketing
Internet
Television
Radio
Expo/Shows
Celebrity Endorsements
Range Rover – Daniel Craig
Purchasing Operations
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