indonesia travel insight

Travel Insight

Keyword Analys ?• Tiket pesawat• Tiket Online• Tiket Murah• Paket Travel• Wisata Murah• Beli tiket murah• Beli tiket pesawat murah• Liburan Murah• Traveling Murah• Diskon tiket• Tiket pesawat murah• Tiket pesawat diskon• Tiket promo• Harga tiket promo• Beli tiket• Beli tiket pesawat• Promo harga tiket pesawat

Why do you want to travel ?• To relax and wipe away the pressure and stress of daily routine• Recharging batteries & coming back to daily routine full of energy • Doing things together regardless of destination • The feeling of achievement when I go to places I have always wanted to visit• Flexibility and going with the flow

* The Leisure Segmentation Study revealed that the need to escape from stress and pressure of daily routine as well as the need to recharge their batteries emerged as the top travel needs of the Indonesian tourist and Indonesian consumers can be considered value seekers. About 6 out of 10 enjoy seeking deals and promotions.

Online Travel Trend• Increasingly people are using mobile platform for

online booking• in APAC, over 15% are projected to book travel

product and services via mobile by 2013• Asia is the Largest number of mobile subcribers in

the world (2,1 bn) with a forecast growth of 50% by 2020

Source: Top Travel Trends , eyefortravel.com 2012

The Future of Travel

• 17% have research a trip on a mobile app

• 12% are downloaded travel related mobile app

• 3% have booked their trip on mobile

• 3 in 4 active travellers use mobile device while travelling

Who Likes to Travel ?

Source: Nusaresearch

Interest Over Time – Traveling

Source: Google Trends

From January 2014 until now, the online trend graphic shows us that traveling with low price has a high search especialy in Jakarta region.

Low Cost Airlane Visitors in Asia Pasific

Among the findings, the report reveals that many budget airlines Asia Pacific has an online audience substantially younger than the regional average.

Indonesia Travel Market

Source: STB Market Insight

Google Search

Source: Google

The search results show us that only traveloka that showed up the products for the first.

Traveloka.com adalah website pencarian tiket pesawat terbesar di Indonesia

“92% of global consumers trust ‘earned media’, such as word of mouth and recommendations from friends and family, above all other forms of advertising” – Nielsen Company-

Online Behaviour of Travelers1. Pick a Destination

• Di kawasan Asia-Pasifik, ada sekitar 300 juta orang mencari destinasi wisata melalui internet.

• Inspired by friends and family on social media

2. Plan a Trip

3. On a Trip

Did You Know ?

4. Post a Trip

Domestic or International Destination ?

Where is the TOP Destination ?

World Tourism Organisation (WTO) datashow that Singapore, Malaysia andThailand, the top 3 ASEAN destinationsamong Indonesians, comprise half of theoutbound travel. The farthest destinationpopular to Indonesians was Saudi Arabiabut most of these trips were religious innature i.e. Haj pilgrimage and UmrahTrips.

When Indonesian Travel Time ?

For Targeting Indonesian Travellers

Where is your Travel Reference ?

• TripAdvisor• TravBuddy• Wonderful Indonesia• Related blog• Instagram with related travel

photos• Friends• Family

Travel Treasure Hunt #meetIndonesiacovering all provinces of Indonesia

Each route types of place : •Must visit place•Nice visit place

Next : •Learn the story•Find how to go•Earn Achievement•Get gift•Chance to enter a competition for a big prize

Welcome Indonesia Free TRIP!

Pay Your Holiday With Your Content #welcomeIndonesiaIt aims to promote Indonesia as a destination at an international level, creating word of mouth, social and viral based on tourists direct experiences

@Stacy : Aku bangga akan Batik Indonesia. Warisan Kemanusiaan untuk Budaya Lisan dan Nonbendawi yang telah diakui oleh UNESCO #WelcomeIndonesia #Culture