incredible india

Presentation Compiled By…

Incredible !ndia

Vibhav Nagarsenkar

Gaurav Patange

Devendra Gadgil

Incredible !ndiaBatch no. 63

The Brighter side includes India as a regionally distributed beauty in different fields like

Wildlife Landscapes Music Dances Wonders Foods

The darker side reveals a remote undeveloped India which

has to show a quick progress with time

What Incredible Includes

Geographical Facts About India

Drass in western Ladakh is the coldest place in India. It is also the second coldest

place in the world after Siberia. Temperatures drop down to about -40 degrees

Celsius in winters.

Wettest Place in India is Cherrapunji. In fact, Cherrapunji is the wettest place on

the earth. The place receives an annual rainfall of over 1200 cm

Kanchenjunga is the highest mountain peak in India with an altitude of 8,586

metres. It is engirdled by three territories: Sikkim in the south and east, Nepal in the

west, and Tibet in the north.

Indian Wonders

Incredible !ndia

Indian Landscapes

Incredible !ndia

Incredible !ndiaBatch no. 63

Indian Folk Dances

Indian Music

Incredible !ndia

Indian Wildlife

Incredible !ndia

Indian Food

Incredible !ndiaBatch no. 63

India - A Cricket Crazy Nation

Incredible !ndiaBatch no. 63

India – The Darker Side

Incredible !ndiaBatch no. 63

Incredible !ndia

Incredible !ndiaBatch no. 63

First ever Online campaign for Ministry of tourism during

the period of March 2002 – April 2002.

The campaign resulted in more than 13 million hits to the

website per month.

Page views increased from 1,409 to 2,286,805 in less

than 2 months.

Visits increased from 245 to 10,131

Online Campaign (March 2002 – April 2002)

Incredible !ndiaBatch no. 63

A Response mechanism was devised to create a dialogue

with the users contactus@tourismofindia.com was made

popular through online campaign and website.

With success of first online campaign Subsequently many

more campaigns have been launched and website has

been revamped to www.incredibleindia.org.

Online Campaign (March 2002 – April 2002)

Posters inside the Berlin-Schönefeld International Airport’s arrival lounge

The sand sculpture of the Taj Mahal by Sudarshan Patnaik at Port

Authority Bus Station.

Thank You!!