incoming tourism in germany - 2012 edition
Post on 03-Apr-2018
213 Views
Preview:
TRANSCRIPT
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
1/24
Facts and Figures
German National Tourist Board
Incoming-TourismGermanyEdition
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
2/24
Introduction/International tourism
Growth Outlook world tourism/Economic crisis and tourism
International travel destinationGerman / German in the World
German in the World T & T Competitiveness Index/
German inside Europe
Incoming Tourism in German Facts and Figures
Hotel prices in Europe and
German/Source markets orIncoming Tourism
Incoming Tourism importanceand breakdown / Seasonalbreakdown
Accommodation capacities /
Tpes o accommodation Cit breaks
Source markets or Incoming-Tourism / Airports
Business travel / Trade airs/Conventions
Business travel destinationsor Europeans / Tpes obusiness trips
Reasons or travel among Euro-peans/Holida preerences
Transport / Modal split/Satisaction o holidamakers
Disabled-Friendliness/Source markets in North-west / Southwest Europe
Source markets in NortheastEurope/Southeast Europe
Travel arrangements/Sourcemarkets in America / Israel
US source market
Asian source markets/
Tax-Free Shopping Other source markets/
GNTB growth outlook
German National Tourist Board
www.germany.travel
CONTENTS
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
3/24
( )
To coincide with the German Travel Mart (GTM) in the cit oLeipzig, the GNTB is publishing a summar o ke acts and guresor incoming tourism to German .
This publication is aimed at providing the GNTBs partners with aregular and up-to-date annual overview o the most important marketresearch results or the previous travel ear. This edition is based onstudies b the UNWTO, EUROSTAT, the WEF and studies carried out bthe GNTBs own business planning and market research department
like rom the World Travel Monitor, Qualit Monitoring o GermanTourism and data supplied b the Federal Statistical Oce, inter-national and national associations o tourism service providers.
Introduction
Record number in world Tourism 2011:980 million international arrivals
The destinations with the largest growth in international travelare Asia and Europe
arrivals in million Change /
World .
Europe .
Asia / Pacic .
Americas .
Middle East .
Arica .
+. %
+. %
+. %
+. %
. %
+. %
Mio.internationaleAnknfte weltweit
worldwide growthforecast 202: +%to +%
millionworldwideinternational arrivals
Source: UNWTO ()International tourism
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
4/24
WORLD / EUROPE
Growth Outlook or world tourism 2030
Tourism is one o the global growth industries o the uture,with % orecast growth per annum to Europe
Arrivals
in million
Arrivals
in million
Arrivals
in million*
Annual
growth %
Market
share %
Market
share %*
Europe . . . +. . .
East Asia/Pacic . 7. . +.9 . 9.
Americas . . . +. .9 .7
Middle East . . 9. +. . .
Arica . . . +. . 7.
World . . ,. +. . .
Source: UNWTO ()Growth Outlook world tourism
: + .% worldwide+ .% Europe
* orecast
Japan
Europe
China
India
USA
European and major asian outbound markets
mostly crisis-resistant or traveling in 2012Impact o nancial and economic crisis on the travel behavior
Source: GNTB/WTM (), outbound travellers onlEconomic crisis and tourism
%
.0 %
.0 %
2.0 %
.0 %
3.0 %
32.0 %
2.0 % .0 %
2.0 % 2.0 %
2.0 % 3.0 %
.0 % 2.0 %
3.0 %
crisis-resistant change in travel behavior no travel (next month)
4
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
5/24
0 10 20 30 40 50
Source: GNTB/WTM ()International travel destination Germany
Germany the second most popular travel destinationor Europeans in 2010 and 2011, behind Spain
German with a high growth rate among the top ve destinations worldwideor European travellers
Spain 48
Germany 43
France 36
Ital 33
Austria 23
Trips in million
+ %
+ %
+ %
+ %
+ %
Change /
Source: Anholt-GK Roper Nation-Brands-Index ()
Germany in the World
* rom a max. o points; in brackets: worldwide ranking
Germany worldwide in second place
Image : on the demand side, German is in second place o countriesworldwide. Tourism is one o the six ke locational actors or a countrs Image
. *
. *
. *
. *
. *
. *
Tourism ()
Exports ()
People ()
Governance ()
Cultural and Heritage ()
Investment and Immigration ()
5
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
6/24
WORLD / EUROPE
Lasting impact o the World Cup, plus sporting
success, dene Germanys international image, justas much as museums, design and music
Tourism-related and cultural word associations: German continues to belinked with a broad range o cultural activities
Source: Anholt-GK Roper Nation-Brands-Index ()
Source: Anholt-GK Roper Nation-Brands-Index ()
Germany in the World
Germany in the World
Strenuous
FilmRelaxing
Fascinating
Informative Risqu Modern designBoring Museums Music CircusOpera Romantic Sculpture Spiritual
Exciting Sport Pop videosDepressing Street parades
Germany among the top 10 worldwide destinationsin tourism and culture
Major events (FIFA World Cup ) have lasting positive efects on image
PeriodRanking*
for Germanyoverall
Ranking*for tourism
image
Ranking*for cultural
image
st quarter (beore FIFA World Cup)
9
20064th quarter (ater FIFA World Cup)
9
9
*out o countries worldwide
6
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
7/24
180140 160120100806040200
Source: World Economic Forum ()T & T Competitiveness Index
Germany has a market share o 7 % in total overnightstays by oreign visitors in the European Union
German is in the seventh place with a high growth rate
Source: Eurostat (), as o April Germany inside Europe
Total overnight stays by foreign
visitors in the 2 EU countries in 20
. mnChange 20/0: +.%
* in hotels and similar establishments
Change/overnight stas b oreign guests in million*
Indicator Score 2011
Health and hgiene .
Ground transport inrastructure .
Tourism inrastructure .
Cultural resources .
Saet and securit .
Education and training .
Environmental sustainabilit .
ICT inrastructure .7
Air transport inrastructure .
Index for GERMANY .
Germany leading in health standards, inrastructure,culture, security, education and environment
Germans strenght as international travel destination compaired with nations worldwide (Rank : Switzerland, rank : France)
Scale: = low, 7 = high
Spain .Ital .
France .
Great Britain .
Austria .
Greece .
Germany .
Portugal .
Czech. Republic .
Netherlands .
+ . %+ . %
+ . %
+ . %
+ . %
+ . %
+ . %
+ . %
+ . %
+ . %
7
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
8/24
DIW econ , TSA-Base ear In hotels / b & b-hotels / inns / guesthouses (according to Federal Statistical Oce) GNTB/WTM () Deutsche Bundesbank, April IHA/STR Global
Germany
Source: Federal Statistical Oce (), GNTB ()Incoming Tourism in Germany
Capital Berlin
Federal states
Non-cit states
Cit states
Member o UNWTO since 97Surace (, sq. km) 7
Population (million) ,
Gross domestic product ( in Euro bn) ,7,
GDP per capita (in Euro) ,
Real GDP growth (in %) / + .7 / + .
Economic importance of travel and tourism
Total expenditure by tourists 7. bn
b domestic touristsb international tourists
.7 bn (7%) . bn (%)
Total national gross value added (direct, indirect, and induced efect) . bn.
Proportion o total national gross value added
o which: total national gross value added(direct efekt)
Proportion o total national gross value added
9.7%
97. bn
.%
Overall impact on employment(direct, indirect, and incluced) .9 million workers
Proportion o total number o workers in German
o which: impact on employment(direct)
Proportion o total number o workers in German
.%
.9 million workers
7.%International arrivals International arrivals in million (incoming) .
Arrivals per o the population
Travel and tourism in Germany Overnight stas b domestic travellers (thousands) ,9
Domestic growth + . %
Overnight stas b international travellers (thousands) ,7
International growth + .7 %
Total overnight stas (thousands) 9,
Total growth + . %
Sales turnover o overnight stas b domestic travellers . bn
of which hotel / guesthouseOvernight stas b domestic travellers (thousands) 9,9
Overnight stas b international travellers (thousands) ,9
Total overnight stas (thousands) ,7
Number o hotel beds (as o Jul ) ,7,
Hotel room occupanc
(: .%) . %Outgoing travel
Trips taken b Germans (in thousands) ,9
O which trips abroad (in thousands) 7,9
No. o oreign holida trips per o the population
Inbound travel from Europe
Trips to German b Europeans (in thousands) ,7
Expenditure or travel to German per trip/person: per night/person:
Length o sta in German (average) . nights
Travel and tourism balance of payments
Expenditure on travel and tourism ( / : + . %) . bn
Income rom travel and tourism ( / : + .7 %) 7.9 bn
International balance o paments or travel and tourism ( / : . %) .7 bn
8
GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
9/24
80 100 120 140 240160 ( )
Source: IHA/STR Global ()Hotel prices in Europe and Germany
Comparison o hotel pricesin European and German cities
German has an excellent price / perormance ratio in hotel accomodation
Breakdown o overnight staysin Germany by continent
Europe with a growth rate o +. % in still the most importantsource market. Asia extends its market share
Australia, NewZealand andOceania %
Arica %Other %
Source: Federal Statistical Oce ()Source markets for Incoming Tourism
%Europe
%Americas %Asia
EU-Average: 100 (+2.6 %)Germany:92 (+1.4 %)Berlin: 86( 2.0 %)
TOP 5 EuropeParis 237
London 154
Rome 149
Brussels 111
Amsterdam 88TOP 5 Germany
Frankurt 116
Munich 114
Heidelberg 109
Duesseldor 108
Hamburg 102
+ 12.5 %
+ 6.2 %
+ 4.3 %
+ 3.7 %
1.2 %
+ 2.9 %
0.9 %
+ 2.8 %
+ 3.4 %
+ 2.6 %
Net prices in , Change /
9
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
10/24
Incoming Tourism importance and breakdown Source: Federal Statistical Oce ()
Overnight stays in Germanyby oreign visitors in 2011 by ederal state
BavariaBaden-Wuerttemberg
Rhineland-Palatinate
Hesse
Thuringia
Saxon-Anhalt
Saxon
Mecklenburg-Western Pomerania
Lower Saxon
North Rhine-Westphalia
Seasonal breakdown o overnight staysby oreign visitors travelling to Germany
overnight stas b oreign visitors (,)
Source: Federal Statistical Oce ()Seasonal breakdown
Jan Feb March April Ma June Jul Aug Sep Oct Nov Dec
Brandenburg
Schleswig-Holstein
Total overnight stays
.millionSaarland278,618
Berlin9,250,538
Hamburg
2,042,103
Bremen407,290
,,
1,464,430
3,366,579
5,647,316
5,378,032
8,786,133
763,184
798,026
1,633,733
456,416
566,419
,
7,
,
,
,
,
,
1
GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
11/24
0 10 20 30 40 50
Source: Federal Statistical Oce () as o Jul Accommodation capacities
Accommodation capacit
Type of accommodation Establishmentsin operation Share in %*
Hotels ,9 .
Bed & breakast hotels 7,9 .
Inns , .7
Guesthouses , .
Traditional accommodation providers , .
Leisure, recreational and training centres , .
Holida centres 9 .
Holida homes or apartments ,79 9.
Holida cottages, outh hostels ,9 .
Campsites , .
Preventative medical clinics and rehabilitation clinics 9 .
All types of accommodation , .
Capacities in Germany by type of accommodation 2011
Overnight stays in Germany by oreign visitorsin 2011 by type o accommodation
Source: Federal Statistical Oce ()Types of accommodation
Hotels %
Bed & break-ast hotels %
Campsites %
Inns %
Holida centres %
Holida cottages,outh hostels %
Holida homes orapartments %
Guesthouses %
Others %
Market share of hotelsand b&b-hotels
%
*deviations due to rounding
Share in %*
11
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
12/24
0 1 2 3 4 5 6 8
Source: Federal Statistical Oce ()City breaks
Breakdown o overnight stays in 2011 by oreignvisitors in German towns and cities according to size
% o overnight stas b oreign visitors are in towns and cities witha population o more than ,
%less than 0,000
%0,000 00,000
%more than 00,000
City breaks Source: Regional Statistical Oces (), GNTB ()
Top towns and cities in Germany in 2011(overnights stays)
The largest cities have about % market share o all overnight stasb oreign visitors in German
Berlin ,,
Munich ,,
Frankurt / Main ,,
Hamburg ,,
Cologne ,,
Duesseldor ,,
Stuttgart ,
Nuremberg ,
Dresden ,
Hanover ,
Leipzig ,
. %
. %
. %
. %
. %
. %
. %
. %
. %
. %
. %
excluding campsites The percentage gures reer to the number o overnight stas b oreign
visitors as a percentage o the total number o overnight stas (in each respective cit)
million
1
GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
13/24
20 4 6 8 10
0 10 20 30 40 50
million
Top 20 source markets or Germany by numbero overnight stays in 2011
Netherlands Germans number source market, Switzerlandrst time at second place
Change /
Source markets for Incoming Tourism Source: Federal Statistical Oce ()
*excl. transit ights
Source: ADV ()Airports
Trac revenue at Germanys internationalairports increased by + 5.0 % in 2011
9 % o the passenger volume o 9. million is allotted to the TOP airports*
Frankurt 56.3
Munich 37.6
Berlin 24.0
Duesseldor 20.3
Hamburg 13.5
Cologne / Bonn 9.6
Stuttgart 9.5
Hanover 5.3
Nuremberg 3.9
Hahn 2.8
Passengers (millions); Change /
Netherlands .Switzerland .
USA .UK .
Ital .Austria .France .
Belgium .Denmark .
Spain .Russia .Poland .
Sweden .PR o China & Hong Kong .
Japan .Arab Gul States .
Czech Republic .
Norwa .Australia .Hungar .
+ . %+ . %
. %+ . % . %+ . %+ . %+ . %
+ . %+ . %
+ . %+ . %
+ . %+ . %
+ . %+ . %
+ . %
+ . %+ . %
+ . %
.%
+ . %
+ . %
+ .%
+ .%
+ .%
. %
+ . %
+ . %
. %
. %
1
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
14/24
Source: DIW econ ()Business travel / Trade fairs / Conventions
Trade Fairs in German
Foreign visitors / AUMA categor international and national events
Total. millionforeign visitors
Arica . %
Middle East . %
North America . %
Latin America . %
Australia / Oceania . %
South-East-Central-Asia
. %
.%European Union
.%Europe (Non-EU)
Source: AUMA ()
Total expenditure . billion= 13% of the total expenditure by tourists in Germany of 278.3 billion
Private travellers Business travellers
With accommodation . billion . billion
Da visits . billion . billion
Total . billion . billion
Germany as a conerence location:No. 1 in Europe no. 2 worldwide
ICCA - Ranking: International Meetings
Source: ICCA ()
Rank TOP 10 in Europe Number of meetings TOP 10 worldwide Number of meetings
. Germany USA 623
. Spain 451 Germany
. UK 3 Spain 451
. France 31 UK 3
. Ital 341 France 31
International visitors spend around 37 billion in totalduring their trips to Germany
14
GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
15/24
0 2 4 6 8 10 12
Source: GNTB / WTM ()Business travel destinations for Europeans
Germany leads the way among the top tenbusiness travel destinations or Europeans
German 11.4
Great Britain .
France .
Ital .
Austria .
Spain .
USA .
Netherlands .
Sweden .
China .
business trips in million
Source: GNTB / WTM ()Types of business trips
Breakdown o European business travel volume intodiferent types o business trips to Germany 2011
. million promotable business trips
% Incentives(+ %-Point)
Total volume 2011
.million trips
%Traditional business trips(+/ %-Points)
%Conferences / congresses(+/ 0 %-Points)
%Trade fairs andexhibitions( %-Point)
%Promotable business trips(+/ %-Points)
Share (change to )
Business trips by Europeans
total in 2011: .million
.
2.
.
0.
0.
.0
.
2.0
.
2.0
.3
2.
0.
0.
0.
.2
.
.
.
2.
Traditional business trips Promotable business trips (Meeting/Incentive/Convention/Exhibition)
15
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
16/24
35302520151050
Source: GNTB/WTM ()Reasons for travel among Europeans
Reasons or travel among Europeans travellingabroad and to Germany in 2011
German has a disproportionatel large share o the international businesstravel market and is generating growing demand in the leisure sector
Reason for travelEurope
in million *Germany
in million*Europe Percentage *
Germany Percentage*
Holidas . . 7. % .9 %
Short breaks o nights 7. .7 . % . %
Longer holidas o + nights . . . % 9. %
Visits to riends
or relatives . .7 . % .7 %
Other travel 9. . 7. % . %
Business trips . . . % . %
Total travel . . % %
Ranking o holiday contents o Europeans inGermany 2011 as a percentage
In Germans strengths la in cit / event breaks and general tours
Source: GNTB / WTM ()Holiday preferences
Cit breaks
General tours
Other holida
Holidas in the countrside
Trip or a special private occasion
Seaside / lakeside holidas
Event-related holidas
Holidas in the mountains
Sports holidas
Visit o a leisure park
Health & tness holidas
Winter sports
Cruise / boat holida
Europeansto German
Europeans
worldwide
* deviations due to rounding
%
%
%
%
%
%
%
%
%
%
% %
%
share responses
16
EUROPEANS IN GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
17/24
Source: GNTB / WTM ()Transport / Modal split
%Plane(+ %-Point)
%Car( %-Points)
Car and plane travel morepopular again in 2011
All trips rom Europe to German in : . million
% Coach( %-Point)
% Other(+ %-Point)
% Rail(+/ %-Points) . million
European trips toGermany in 20
Share (change to )
Source: GNTB/ERV () , rounded valuesSatisfaction of holidaymakers
Overall satisfaction.
.
Range & qualit o
products and services
.
.
Accommodation.
.
Food and drink.
.
Opening times.
.
Value or mone.
.
Excellent scores rom abroad or
destination Germany
Holida travellers
average score/*
Business travellers
= delighted; = disappointed
... .
*Ma April , total travel rom abroad, as o Februar
17
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
18/24
Source: GNTB / ERV (), rounded valuesDisabled-Friendliness
People withrestricted mobilit
2.252.79
Walking impaired /wheelchair users
.
.
Blind / partiallsighted people
.
.
Dea / hard ohearing people
.
.
Visitors with pushchairs.
.
Good to satisactory rating or accessibilityby German and international visitors
Was our holida disabled-riendl?
Level o satisactionor German visitors
Level o satisactionor oreign visitors
= delighted; = disappointed
. ... .
Markets Overnight stays Forecast OS * Population in millions
Northwest Europe ,, ,, .
Netherlands ,, ,, to ,, .7
UK and Rep. o Ireland ,, ,, to ,, .9
Belgium ,7, ,7, to ,, .
Luxembourg 7, , .
Southwest Europe ,, ,, .
Switzerland ,7, ,, to 7,, 7.7
Ital ,,7 ,, .
France ,9, ,, .
Spain ,,7 ,, .Total ,, ,, .
Source: Federal Statistical Ofce 2012 (4), GNTB 2012 (6)Source markets in Northwest / Southwest Europe
Source markets in Northwest and Southwest Europe
With a total o . million overnight stas in , the source markets o
Northwest and Southwest Europe have a % share o all overnight stasin German b oreign visitors
* deviations due to rounding data
Overnight stays by foreign visitors
:. mn :.mn
18
EUROPEANS IN GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
19/24
Markets Overnight stays Forecast OS * Population in millions
Northeast Europe /Russia
,, ,, .
Denmark ,,79 ,, to ,, .
Russia ,7, ,, .
Poland ,7,79 ,, .
Sweden ,, ,, to ,, 9.
Norwa 79, 9, .9
Finland ,9 9, .
Baltic States 9, , .
Source: Federal Statistical Oce (), GNTB ()Source markets in Northeast Europe
Source markets in Northeast Europe / Russia
With . million overnight stas in , the source markets o Northernand Eastern Europe / Russia have a % share o all overnight stasin German b oreign visitors
Source markets in Southeast Europe
With a total o about . million overnight stas in , the source markets oSoutheast Europe have about a % share o all overnight stas in Germanb oreign visitors
Markets Overnight stays Forecast OS * Population in millions
Southeast Europe ,, ,, .
Austria ,,9 ,, to ,7, .
Czech Republic 7,79 7, .
Hungar , , .
Slovakia 7,99 7, .
Slovenia ,9 , .
Balkans ,,** ,, 7.
* deviations due to rounding **GNTB calculation; data
Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania, Serbia
Source markets in Southeast Europe Source: Federal Statistical Oce (), GNTB ()Source markets in Southeast Europe
Overnight stays by foreign visitors
:.mn :.mn
Overnight stays by foreign visitors
:.mn :.mn
19
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
20/24
( ) 7
Used booking sites o the Europeanswhen traveling to Germany
German must adopt a multi-channelling strateg in order to succeedagainst international competition
Multiple responses;onl prebooked trips
Share o booking channels / sites in % ()
Internet %
Travel Agenc %
Direct(Accommodation) %
Direct(Transport) %
Tourist Oce %
Implant %
Club, Newspaper,Church, School %
Others %
Source: GNTB/WTM ()Travel arrangements
Markets Overnight stays Forecast OS *Population in
millions
America / Israel ,, ,, .
USA ,,97 ,9, .
Canada 97,79 , .
Brazil ,9 , 9.7
Central-/South America , n.n. .
America total ,, ,, .
Israel , , .
* deviations due to rounding data
Source markets in America / Israel
With about . million overnight stas in the source markets in Americaand Israel have a % share o all overnight stas in German b oreign visitors.USA with a total o . million overnight stas in is the main overseassource market
Source: Federal Statistical Oce (), GNTB ()Source markets in America / Israel
Overnight stays by foreign visitors
:.mn :.mn
EUROPEANS / US AMERICANS IN GERMANy
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
21/24
% % % % % % %( )
Main travel destinationsor US Americans in Europe
Total travel rom the USA to Europe : . million trips
Multiple selection odestinations possible
Trips in million
Source: GNTB / WTM ()US source market
Source: GNTB / WTM ()US source market
General tours/sightseeing are the dominantholiday activities o US travellers in Germany 2011
Tpe o holida in German b visitors rom USA
Great Britain 2.6
Ital 2.1
France 1.8
Germany 1.7
Eastern Europe 1.2
Belgium / Netherl. / Luxemb. 1.1Spain 1.1
Austria/Switzerland 0.9
Ireland 0.7
Northern Europe 0.6
. . . . . .
General tours/Sightseeing
45 %
Trips or a specialprivate occasion
11 %
Holidas in thecountrside 10 %
Cruise/Boat holida 8 %
Cit breaks 7 %
Event-related holidas 4 %
Other holida 15 %
Share in %
1
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
22/24
% % % % % %
Source: Federal Statistical Oce (), GNTB ()Asian source markets
PR o
China &
Hong Kong
,.
,.
.
Japan
,.
,.
,.
India,.
.
Arabic Gul
States
,.
,.
.
China is most important Asian source marketor Germany
Overnight stas in ,
Forecast
Source: Global Blue ()Tax-Free Shopping
Russia, China and Switzerland are amongst the
highest spenders or tax-ree shopping in Germany
* Change /
share o nations at total sales turnover
, ,, ,
China . %
Russia . %
Switzerland . %
UAE . %
Brazil . %
Ukraine . %
Taiwan . %
Japan . %
USA . %
+ . %*
+ . %*
+ .%*
+ .%*
+ .%*
+ . %*
+ . %*
+ . %*
+ . %*
ASIA /WORLD
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
23/24
50 60403020100
**
Source markets Asia, Australia and Arica
With about . million overnight stas in , the source markets Asia,Australia and Arica have a share o about % o all overnight stas inGerman b oreign visitors
Source: Federal Statistical Oce (), GNTB ()Other source markets
* deviations due to rounding
Source: Federal Statistical Oce (), GNTB ()GNTB growth outlook
GNTB growth orecasts or 2020
Through successul marketing German can net about to millionovernight stas rom abroad b
** excl. . million other overnight stas
overnight stas (millions), including campsites
Forecast
data Australia onl
Overnight stays Forecast OS * Population in million
Asia/Australia/Africa ,, ,, ,.
PR o China / Hong Kong ,, ,, ,7.
Japan ,,79 ,, .
Arabic Gul States ,, ,, .
Australia, New Zeelandand Oceania 7, 9,
.
India 7, ,, ,.
South Korea , , .
South Arica ,7 n.n. .
Overnight stays by foreign visitors
:.mn :.mn
Europe
59.0
48.7
33.6
Asia /
Australia /
Arica
9.0
6.7
4.9
America /
Israel
8.0
7.0
5.6
-
7/28/2019 Incoming tourism in Germany - 2012 Edition
24/24
www.german.travel
German National Tourist Board
Working on behal o the ederal government, the GermanNational Tourist Board, based in Frankurt am Main, has beenplanning, coordinating and implementing activities or marketingGerman abroad or more than ears.
The aims o the GNTB with its regional managements andits oreign representative oces / sales and marketingagencies include:
Strengthening the economic position o GermanIncreasing the volume o tourismIncreasing tourism exports.
As a registered non-prot organisation, the GNTB is committed totransparenc and ecienc rather than commercial gain.
Sources
1 UNWTO World Tourism Organization, World
Tourism Barometer 3 / 2012, Madrid 2012
2 EUROSTAT, Luxembourg 2012
3 World Economic Forum, Travel & Tourism
Competitiveness Report 2011, Geneva 2011
4 Federal Statistical Oce, Annual Reports
and Monthl Reports 15 to 2011,
Wiesbaden 2012
5 GNTB / IPK-International, World Travel
Monitor, Malta 2011, 2012
6 GNTB Market Research, Frankurt 2011, 2012
GNTB / Anholt-GK Roper Nation-Brands-
Index 2011, USA 2011
8 Association o the German Trade Fair Industr
(AUMA), Messe-Trend, Ke Figures, Berlin 2011
Meeting- und Event Barometer o EITW
commissioned b EVVC, GCB, GNTB;Wernigerode 2010, 2011
10 German International Hotel Association
(IHA) / STR Global, Berlin 2012
11 Regional Statistical Oces 2012
12 Global Blue German, Duesseldor 2012
13 ADV (German Airports Association),
Berlin 2012
14 GNTB / Europische Reiseversicherung AG,
Qualittsmonitor Deutschland-Tourismus,
(Qualit Monitoring o German Tourism)
Frankurt, Munich 2010 2012
15 DIW econ, Berlin 2012
16 ICCA, Amsterdam 2011
Coprights
Page 2: Neue Messe Leipzig, DZT
Page 3: ICS Stuttgart, Messe Stuttgart
Stock, Gett
top related