imuk storytelling as good as hollywood
Post on 14-Sep-2014
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Getting Goosebumps#inbounduk14@bryan_phc bryan@ph-creative.com
34 years later
#inbounduk14@bryan_phc bryan@ph-creative.com
Getting Goosebumps#inbounduk14@bryan_phc bryan@ph-creative.com
48,000 ReTweets 22,000 Favs 4,200 Likes / 1,400 shares#inbounduk14@bryan_phc bryan@ph-creative.com
#inbounduk14@bryan_phc bryan@ph-creative.com
You are competing with me? Good luck.#inbounduk14@bryan_phc bryan@ph-creative.com
Whats your story?#inbounduk14@bryan_phc bryan@ph-creative.com
#inbounduk14@bryan_phc bryan@ph-creative.comThe ExecutiveProbably uptight workaholic learns the importance of life
#inbounduk14@bryan_phc bryan@ph-creative.comThe WannabeMisfit yearns to fit in only to realise the importance of being yourself.
#inbounduk14@bryan_phc bryan@ph-creative.comThe big fat liarPerson lies about something to get guy/girl, falls in love, is discovered and immediately dumped, wins them back
#inbounduk14@bryan_phc bryan@ph-creative.comThe fish out of waterFish out of water teaches unforgiving new town to respect his/her crazy ways.
#inbounduk14@bryan_phc bryan@ph-creative.comThe underdogMotley crew of rejects bond together only to find theyre better than the top dogs.
#inbounduk14@bryan_phc bryan@ph-creative.com
The run for love#inbounduk14@bryan_phc bryan@ph-creative.com
#inbounduk14@bryan_phc bryan@ph-creative.com
#inbounduk14@bryan_phc bryan@ph-creative.com
What have we learnedfrom Hollywood?
About storytelling & winning tactics#inbounduk14@bryan_phc bryan@ph-creative.com
All successful Hollywood movies have a clear outward motivationfor the Hero for you to believe in.
Why?Because we Think Different
Famous 1984 advertisementSteve Jobs was a fantastic story teller He created theatre and drama very wellDrama ebbs and flows to heighten anticipation and tension
HEROReflection CharacterHOLLYWOOD MOVIE
MOVIEFRANCHISE
ONE AUDIENCEPERSONAYOUR PRODUCTS& SERVICESA MARKETINGSTORYYOUR BUSINESSBE SURE YOU KNOW WHO THE HERO IS.
HEROReflection CharacterHEROHEROHEROHEROReflection CharacterReflection CharacterReflection CharacterBE SURE YOU UNDERSTAND ALL OF YOUR HEROS (personas)
PERSONATHREEReflection CharacterPERSONA TWOPERSONAFOURPERSONA ONEPERSONAFIVEReflection CharacterReflection CharacterReflection CharacterA TYPICAL BUSINESS HAS LOTS SCOPE FOR STORYTELLINGREAL HEROS
YOUR PRODUCTS& SERVICES$585 millionInitial offer
YOUR PRODUCTS& SERVICES$623 millionUpgrade
YOUR PRODUCTS& SERVICES$1200 million($1.2 billion)UpgradeBUILD A COMMUNITY AND KEEP IT ALIVE
YOUR PRODUCTS& SERVICES$52 billionInitial offerYOUR PRODUCTS& SERVICES$68 billionUpgradeYOUR PRODUCTS& SERVICES$80 billionUpgrade
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strangersuspectprospectcustomerConsideration stages of marketing
#inbounduk14@bryan_phc bryan@ph-creative.com
#inbounduk14@bryan_phc bryan@ph-creative.com
Getting GoosebumpsFor more storytelling & strategy pearlsfollow me on twitter @bryan_phc#inbounduk14@bryan_phc bryan@ph-creative.com
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