improve a digital user experience

Hi INTERACTIVE / APAN 1

www.joaoprior.com linkedin.com/in/joaoprior

Hi INTERACTIVE / APAN 2

Hi INTERACTIVE / APAN 3

UX focused on having a deep understandingof users: what they needwhat they valueand also their limitations

Hi INTERACTIVE / APAN 4

Hi INTERACTIVE / APAN 5

Hi INTERACTIVE / APAN 6

Most people believe that User Experience is only looking for the best solution for their users - but it is not. UX defines the problem that needs to be solved (why) , for who that problem needs to be solved (who) and the way how to resolve it (how).

Whitney Hess

Hi INTERACTIVE / APAN 7

Go to a competitor's website after a bad experience in mobile.

Believe that the mobile version needs to be as good (or even better) as the desktop version.

41%88%

Hi INTERACTIVE / APAN 8

80%of mobile customers will leave your website if they have to wait 3 seconds for the page to load.

of users say that they are less likely to return to a website after a negative user experience.

57%

Hi INTERACTIVE / APAN 9

Hi INTERACTIVE / APAN 10

1 Stay out of people’s way

Hi INTERACTIVE / APAN 11

2 Create a hierarchy that matches people’s needs

Hi INTERACTIVE / APAN 12

3 Limit distractions

Hi INTERACTIVE / APAN 13

4 Provide strong information scent

Hi INTERACTIVE / APAN 14

5 Provide signposts and cues

Hi INTERACTIVE / APAN 15

6 Provide context

Hi INTERACTIVE / APAN 16

7 Use constraints appropriately

Hi INTERACTIVE / APAN 17

8 Make actions reversible

Hi INTERACTIVE / APAN 18

9 Provide feedback

Hi INTERACTIVE / APAN 19

10 Make a good first impression

Hi INTERACTIVE / APAN 20

Usability UXMaking a task easy & intuitive

Minimizing steps & removing roadblocks

What users do… How they do it…

Making a task meaningful and valuable

Creating emotional connection

What users feel…

Hi INTERACTIVE / APAN 21

Usability UXMaking a task easy & intuitive

Minimizing steps & removing roadblocks

What users do… How they do it…

Making a task meaningful and valuable

Creating emotional connection

What users feel…

Hi INTERACTIVE / APAN 22

Time changes,

People Change,

New needs arise.

Hi INTERACTIVE / APAN 23

2000 2016

Hi INTERACTIVE / APAN 24

2000 2016

Hi INTERACTIVE / APAN 257 year old

75 years old36 years old

43 years old62 years old

12 years old

Hi INTERACTIVE / APAN 26

Hi INTERACTIVE / APAN 27

Generative Research Ideation Mental models Behaviour models Test Results Competitive Analysis

Prototype Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code

A/B Testing Site Analytics Usability Testing Funnels Sign-Ups

Hi INTERACTIVE / APAN 28

Hi INTERACTIVE / APAN 29

Hi INTERACTIVE / APAN 30

Hi INTERACTIVE / APAN 31

Average ROI of usability redesign is

83%

Every $1 invested inease of use returns between

$10 / 100Up to 41% less

abandonment rates thanpoorly designed sites.

Nielsen Norman Group, 2008 IBM Forrester Best Practices in User Experience Design, 2009.

Hi INTERACTIVE / APAN 32

If you think good design is expensive, you should look at the cost of bad design.

Dr. Ralf Speth, CEO Jaguar

Hi INTERACTIVE / APAN 33

Hi INTERACTIVE / APAN 34

PersonasStoryboardingUser testingPrototyping

MaterialsPost-it notesPencilPaper sheets

Time2 Hours

Hi INTERACTIVE / APAN 35

www.joaoprior.com linkedin.com/in/joaoprior hi@joaoprior.com