implementing social media tactics within your company

Social Media Strategy

Building networks and driving new business

in 2009 and beyond.

P.O.S.T

People – Who are we targeting?

Objectives – Why are we doing this?

Strategy – What is the long-term plan?

Technology – What sites will we be using?

Acronym from Forrester Research describing a business approach to social media:

P.O.S.TPeople – We are targeting employees and businesses

that will make for good potential clients.

Objectives – To become a resource for these potential clients.

Strategy – Make team members experts on specific platforms, taking part in conversations and providing information to the public.

Technology – To be determined by your strategic objective.

4 Key Social Marketing Approaches:

1. Provide Original Content

2. Provide Answers

3. Provide Entertainment

4. Provide Conversation

Providing Original Content

• Blogs• Photography• Videos• Podcasts• Presentations

Providing Answers

• Blogs• Wikis• Answers Sites• Review Sites

Providing Entertainment

• Video• Audio• Photos• “Odd” News

Provide Conversation

• Most all social tools• Blog Comments

4 Key Ways to Market using Social Media:

1.Provide Original Content

2.Provide Answers

3.Provide Entertainment

4.Provide Conversation

Bottom Line – You need to give people something they want in order to get their attention.

Content

Blog Post

Content

Blog PostTweeting Links to

Blog Post

Answers

Wikipedia

Answers

Linkedin Answers

Answers

Search Volume

Blog Post Tweeting Links to

Blog Post

User Based Call for

Information

FriendFeed

FriendFeed

Benefits of FriendFeed:1. Monitoring

FriendFeed

Benefits of FriendFeed:1.Monitoring2.Less Confusion

FriendFeed

Benefits of FriendFeed:1.Monitoring2.Less Confusion3.Ideas for posts and comments

Providing Original Content

Entertainment

YouTube

Entertainment

Vimeo

Entertainment

Photography

Entertainment

Conversation

• Target blogs and profiles of companies or their employees that would make good clients.

•Look for posts and conversations you can talk about intelligently.

• Pass on posts and conversations to another team member if you think it’s up their alley.

• Include a link in your signature back to Off Madison Ave or Mighty Interactive, as you see fit

• Observe Agency Best Practices

DO

Consider which approach is right for you:

Contact me for questions or Comments:

Eric Reid

Email: ciaoenrico@gmail.com

Twitter: @ciaoenrico

Linkedin: http://www.linkedin.com/in/ciaoenrico