imi’s smokehouse ie – slideshow 2016 final

IMI’S SMOKEHOUSE IE – “A TASTE TO REMEMBER”

IHBA BRIGHT IDEA 2016

WELCOME

Nicolette Csanda & Adam Csanda Business Development Manager/OwnerImi’s Smokehouse IETallaght Enterprise Centre, Tallaght village, D24, Main Road, Unit 12a

IMI’S SMOKEHOUSE IE – “A taste to remember”

HUNGARY

IRELAND

• Family owned business – runned by siblings

• Started 15th November 2014

• Based in Tallaght village, Dublin 24

• Profile: import of “Hungaricums”

• Target market

• Philosophy: Quality before quantity

Introduction

S WO T

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

• GROWING DEMAND

• MORE CHANNELS TO INCLUDE

• OPEN TO HOTELS, RESTAURANT CHAINS

• ONLINE ORDERS

• OPENING HOURS

• COMPETITION

• ITALIAN STORES

• SPANISH RESELLERS WITH SIMILAR PRODUCTS

• HOMEMADE PRODUCTS

• PREMIUM QUALITY

• UNIQUE CUSTOMER SERVICE

• PROVEN SELLING RECORDS

• 8 OUT OF 10 PEOPLE LOVE OUR PRODUCTS

• HUNGARIAN WEBSITE

• DELIVERY FEE

• HAVE TO WIDE OUT OUR AUDIENCE

SWOT analysis

IMI’S SMOKEHOUSE IE – “A taste to remember”

IMI’S SMOKEHOUSE IE – “A taste to remember”

Our Products• Homemade Cured

Meat

• Pickles from Vecses

• Sauces by Univer

• Acacia Honey

• Confectionary

IMI’S SMOKEHOUSE IE – “A taste to remember”

About Marketing

“The management process responsible for identifying, anticipating and satisfying customer requirements profitably”

Segmentation Targeting Positioning

IMI’S SMOKEHOUSE IE – “A taste to remember”

Segmentation

 - Market SEGMENTATION is the

division of the market

 - The market consists of customers with a variety of needs who are looking for different product offerings 

Market - Eastern EU Population in IE

Hungarian Polish Lithuanian Latvian

PEOPLE

8.000 63.000 25.000 13.000

IMI’S SMOKEHOUSE IE – “A taste to remember”

Targeting

 - TARGETING means selecting

particular group 

- May involve different marketing mix for different segments 

  PRIMARILY:

SECONDLY:

THIRDLY:

IMI’S SMOKEHOUSE IE – “A taste to remember”

Our business is belong to concentrated niche marketing!

IMI’S SMOKEHOUSE IE – “A taste to remember”

Positioning

• “Word of mouth” – marketing tool• How can we serve the consumers best• Want to be the 5th best chorizo provider in IE

Any questions?

IMI’S SMOKEHOUSE IE – “The taste to remember”